4.9 • 816 Ratings
🗓️ 13 July 2022
⏱️ 20 minutes
🧾️ Download transcript
You're not gonna get rich off one single SKU, it's going to take multiple SKUs for you to increase your revenue, profit, and income. In this episode, I talk about how important it is to have long-term strategy and vision when building a brand.
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0:00.0 | You're not going to get rich off one single skew. It's going to take multiple different skews for you to increase your revenue and increase ultimately your profit and your income. |
0:11.9 | But again, it's having that long-term vision, that strategy of creating a brand. That's how you grow. That's how we went from $1,000 a month in sales to $160,000 a month in sales. |
0:22.6 | But we are now getting ready to launch new product lines. |
0:32.9 | What's up, guys? |
0:33.8 | You're listening to another episode of Selling on Amazon with Andy Isam. |
0:38.4 | In this episode, I'm going to talk about some new product lines that we are releasing for our |
0:43.1 | own brand on Amazon and kind of talk through the strategy and the philosophy of expanding your |
0:49.3 | brand, releasing new product lines. And again, kind of my philosophy and strategy for doing that, |
0:56.1 | the long-term vision, the long-term plan for your brand. Now, for those of you who have been |
1:01.4 | listening to the episodes to the podcast for months or even for the last couple of years, |
1:06.1 | you know that we launched our brand on Amazon only selling dog bandanas. And we've kind of followed |
1:11.9 | that variation strategy that I talk a lot about on the podcast where you focus on one specific |
1:17.8 | type of product, right? Like, you know, for example, like a pillowcase or, you know, a clothing |
1:23.3 | item, whatever it is. It doesn't have to be a textile either. I know that's the example I use a lot, |
1:28.2 | but one specific product line, sunglasses, for example, there's an example that's not necessarily |
1:34.0 | textile, one specific type of product, and then focusing on releasing multiple variations of that |
1:40.8 | product to increase your sales. Because remember, you're not going to get rich off one |
1:45.9 | single skew. It's going to take multiple different skews for you to increase your revenue and |
1:52.9 | increase ultimately your profit and your income. I've said this before many times on the podcast. |
1:58.7 | We have, man, I think right now we have over 55 |
2:02.3 | skews. So that's 55 different individual skews selling on Amazon. Now all 55 of those as of |
2:11.3 | right now are all one type of product, right? They're all dog bananas, but there's 55 different ones out there on |
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