She launched I Stay Safe Corp, which basically helps you keep your family members safe.

Now, over 1,000 members paying to keep their members safe.

20 bucks a month on average in about 20 grand per month today.

That's up from 11 grand a month just about a year ago.

So healthy growth, burning about 10 grand per month, but they've raised about 1.6 million bucks

from a nice angel down in Brisbane and Australia.

Four people full time. Again,

all down there in Brisbane, about 85% logo churn per year. That's why they're adding new products

to basically tie up and expand more of the product cycle. Spending call up between two and four bucks.

So acquire one of these new customers. So quick payback period. Hello, everybody. My guest today is

Karen Cantwell.

She was a born innovator.

In 2014, she launched TikTok track, the first GPS smartwatch globally for children,

followed up with a bespoke software monitoring platform.

That platform now hosts multiple GPS devices,

providing one platform for the safety of everybody in your family.

She holds an MBA from QUT. Karen, are you ready to take us to the top?

Yeah, for sure. Lovely to be talking to you.

Okay, so tell us about I Stay Safe. What's the company do specifically?

And are you a hardware company or a PurePlay SaaS company?

So we're pretty much a little bit of both. When we first started in 2012 with

TikTok Track, it was primarily to have a hardware solution for children to keep them safe

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