At the end of the day, if you zoom out far enough, we're a speck, all of us, a speck on this earth.

So when all is said and done, you decide how you spend your time and how you spend your life.

And I think the most important thing is that you're engaged and excited and enjoying the people that you're spending that time with.

I'm Michael Vogel, founder and CEO of Crisp, the nation's number one law from growth company. I've built my business through practice, not theory.

Crisp started with just $500 to my name and has grown to over eight figures in revenue over the last few years,

earning a spot on the Inc. 500 list of the fastest growing private companies in America.

Our approach has been to take everything we've learned about generating massive growth within

our own organization and help the country's most ambitious and committed law firm owners do the

same for theirs. In each episode of this podcast, I sit down with innovative market leaders from

the legal industry and beyond to learn from those who thrive

in the face of adversity, challenge the status quo, and define what it means to be a true

game changer.

This is Jessica, head of coaching strategy at Crisp, and today we're flipping the script

for a special edition episode to get Michael's take on what distinguishes good leaders from

great ones, how bigger goals can be

easier to achieve than small ones, and why catering to everyone means resonating with no one.

It is your values and principles that attract your clients.

I would argue that if you try to market in a way that is for everyone, then you're not going to resonate strongly with

anyone, and you're actually going to really struggle to differentiate and stand out. And if you want

to attract the best, I think the best are attracted to those that have an opinion and a position.

That's coming up on the Game Changing Attorney Podcast.

All right, welcome to another A MMA. So we do three types of episodes here on this podcast.

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