16 | Your Personal Brand with Guest Allison Andrews
Prosperity With Purpose | Christian Leadership Coach | Create More Peace, Make More Money, Multiply Your Time, Steward Your Business God's Way #LeadingLadiesMovement
Jessica Hefley Christian Leadership Coach - formally "You're Worth It"
2.5 • 596 Ratings
🗓️ 13 February 2020
⏱️ 44 minutes
🧾️ Download transcript
Summary
Join #ProsperityWithPurpose Mentorship ASAP at www.jessicahefley.com
12 weeks of interactive coaching designed to help you steward your life, multiply your business God's way, and CREATE MORE PEACE to MAKE MORE MONEY!!
Today we're talking about BRANDING!
Allison Andrews is our guest today and she's remarkable! Allison Andrews is a multiple Emmy award-winning television producer. She left a successful career in TV news to start her own content creation company and is now embarking on the story of her lifetime... visiting 50 places she's never been the year she turns 50.. all while juggling life as a single mom of a teenager and as a business owner! Her heart project, Milemarker 50, was born out of a chaotic period in her life and is a reminder we all have mile markers we can overcome with grace, love, and a little adventure! Her first children's book "The Adventures of Sid and Eli" comes out this Spring.
We talk about how you should own your expertise and that you don't have to be the best person in the world, just the best in the room. She reminds us that you can still learn from the experts above you, but you have a lot to give to the people that want to be in your spot. When you're defining your personal brand, it's important to consider what solution you provide. If you keep the focus on the problem that you solve, that helps your community the most. Always sell your solution, not a product! When a customer can connect with you and your story, it's more powerful.
Journal Prompt- Write down one problem that you solve, one thing you want to be known for, and then list 3 different topics that you feel comfortable with and that go with your brand and expertise. Doing this exercise will bring you more clarity on how you can best serve your ideal client.
Wait, what's an ideal client?! Ohhhh great question... And we're going to solve that today too! Here's the link for my newest freebie on how to determine who your ideal client is and how you can best serve them.
Another great resource to dig deep into your brand is Donald Miller's Building a StoryBrand: Clarify Your Message So Customers Will Listen.
One thing I LOVED that Allison covered was how to pitch to more traditional news outlets. Traditional media can seem intimidating but she breaks it down to such a basic formula that it's totally doable! She talks about what specifically to send, how to leverage ongoing news and how to relate it to your subject matter, and the general dos and don'ts.
If you haven't already, use this 2020 Vision worksheet to get yourself focused and ready to share your story! I can't wait for you to dive into all of her knowledge and she's also a great Instagram follow!
If you haven't checked out audible! Leaders are readers and audible is an amazing way for you to learn on the go! Use the link http://www.audibletrial.com/youreworthit to receive a 30-day FREE trial and one audiobook credit. You can start your learning today! Already have audible? Feel free to share this link with your friends or family!
Don't forget to rate, review and subscribe to You're Worth It!, so you don't miss a single episode!
Snag Jessica's "How To Get Off The Hot Mess Express" mini course at www.jessicahefley.com/grow
If you would like to get in touch, head over to jessicahefley.com to see the free resources, collaborate or just send us a message!
Transcript
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| 0:00.0 | Welcome to the Your Worth It podcast. I'm your host, Jessica Heffley, a top earning industry expert, self-development junkie, introvert, and thanks to the aneagram, a recovering perfectionist. As a small town girl, I'm all too familiar with the tension between comfortable contentment |
| 0:23.4 | and pressing into your courageous calling. By increasing my self-worth, I increase my net worth, |
| 0:31.0 | and I'm here to help you drop the guilt over having more of both. I know you're so tired of the |
| 0:37.1 | doubt, debt, and distractions. I also know |
| 0:40.3 | you're a leader who doesn't avoid hard things. So ready or not, let's intentionally live a |
| 0:46.3 | life of peace, profits, and most importantly, purpose. I can't wait to see you walking in Worth. Welcome back, you guys. I am so excited to have a |
| 1:03.8 | newer amazing friend of mine, Alison Andrews, on the podcast today. You guys are going to love this. |
| 1:12.7 | Get a pin and paper out. You're going to want to take some notes because we are going to help you with your brand, writing your bio, |
| 1:17.6 | pitching yourself to the media to expand your network and add more value to this world. But let me |
| 1:22.6 | tell you a little bit about Allison. She actually is a multiple Emmy award-winning television producer. She left a successful |
| 1:30.4 | career in TV news to start her own content creation company and is now embarking on |
| 1:35.6 | the story of her lifetime. She is visiting 50 states. She's never been to this year. |
| 1:42.1 | This year that she turned 50. |
| 1:44.9 | So fun. |
| 1:45.8 | It's called Mile Marker 50. |
| 1:47.3 | She'll tell you all about it. |
| 1:48.7 | But she's doing all this while juggling life as a single mom of a teenager and business |
| 1:53.0 | owner. |
| 1:54.0 | And I cannot wait for you to hear from her. |
| 1:56.5 | She even has a children's book coming out this fall called The Adventures of Sid and Eli, |
| 2:01.7 | or coming out this spring, excuse me. So, hey, Allison. |
| 2:04.7 | Hi, thanks for having. |
... |
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