Welcome to the How of Business with David Begin and Henry Lopez, the podcast that offers practical advice and tips on how to run and grow your small business.

The How of Business helps aspiring entrepreneurs and small business owners achieve their definition of success and overcome challenges that get in their way.

This podcast series focuses on the everyday common business issues,

challenges, and opportunities that face the small business owner. So here now are your hosts of

the How of Business, David and Henry.

Hello, folks, this is Henry Lopez. This episode of the How of Business is slightly different

than the previous episodes that we've released. It's a short summary episode, and it's a summary

of a recent blog post of an article entitled Three Critical Franchise Benefits. You can find

the full article that I wrote on our blog at levante business group.com.

At the top of the page, you'll find a link to our blog.

And there you can find the entire article.

These episodes, these summary episodes, this is our first one, are intended to give you

just a brief summary of the article.

And then if you think you want to read more about it, then again,

you can find the entire article on our blog. This article in this episode is really for you if you

are considering buying a franchise. So perhaps it's your first business. But if you're looking at

evaluating considering franchises, in other words, you being a franchisee,

opening one or more units of a particular franchise system, then this is for you.

So let's get right to it.

I think there are three critical things at the highest level that you have to evaluate and consider

when you're looking at a franchise.

And they are the brand, the leverage,

...