16: Tali Sharot | Unpacking the Science of the Influential Mind
The Jordan Harbinger Show
Jordan Harbinger
4.8 • 12.3K Ratings
🗓️ 14 March 2018
⏱️ 68 minutes
🧾️ Download transcript
Summary
Tali Sharot (@affectivebrain) is an associate professor of cognitive neuroscience, the founder and director of the Affective Brain Lab at University College London, and author of The Influential Mind: What the Brain Reveals About Our Power to Change Others.
What We Discuss with Tali Sharot:- When hope is a better motivator than fear -- and vice versa.
- Facts and figures don't tend to change minds already aligned to a certain opinion -- in fact, they can have a backfire effect that further entrenches people in their beliefs.
- The four factors that determine whether or not we're likely to change our beliefs.
- What happens when new evidence doesn't fit our beliefs, but it fits what we want to believe.
- When trying to persuade, it's better to seed a new belief than to contradict the old one.
- And much more...
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Transcript
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| 0:51.5 | Reframing the message in the possible light is one example of how can we change the way that we |
| 0:57.3 | communicate, how it can change the way that we give advice and information to others once we know |
| 1:02.5 | about biases. Welcome to the show. I'm Jordan Harbinger. As always, I'm here with my producer, |
| 1:09.3 | Jason DeFilippo. On this episode, we're talking with Talley Sherrett, author of the influential mind, |
| 1:14.4 | what the brain reveals about our power to change others. Today we'll explore what determines who |
| 1:19.2 | influences us, what determines how we are able to influence others. We'll also discover when |
| 1:24.4 | fear works as persuasion and when hope might be a better option for influence. We'll also discuss |
| 1:29.1 | how stress influences the way we think and something called the backfire effect, which shows that |
| 1:34.5 | the more intelligent we are, the better we rationalize our existing beliefs. Don't forget, we have |
| 1:41.0 | a worksheet for today's episode so you can make sure you solidify your understanding of all the |
| 1:45.3 | key takeaways here from Talley Sherrett. That link is in the show notes at jordanharbinger.com |
... |
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