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Cubicle to CEO

16. Media Trends, How to Elevate Your Branding, & the Future of Voice Technology With Amazon Alexa’s Brand Marketing Lead, Sabena Gupta

Cubicle to CEO

Ellen Yin

Marketing, Entrepreneurship, Business

5.0580 Ratings

🗓️ 11 November 2019

⏱️ 48 minutes

🧾️ Download transcript

Summary

Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now:  ellenyin.com/classToday you’ll have the pleasure of sitting in on my insightful and thought-provoking conversation with the former Director of Marketing and Brand Strategy for The New York Times, Sabena Gupta. Sabena recently made a career shift from the media space to technology and moved cross country to head up Brand Marketing for Amazon Alexa in Seattle. Sabena has worked with major brands like Verizon, Wheat Thins, and Starbucks, as well as played an integral role in the creation of the New York Times’ Brand Book and Truth Campaigns. She shares her advice on how to build a trustworthy brand, the future of voice technology, and how she landed a spot on the coveted Forbes 30 under 30 list. Connect with Sabena: https://www.sabenagupta.com/ IG: @sabstag  LinkedIn: https://www.linkedin.com/in/sabenagupta/ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday  ----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now:  ellenyin.com/class Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

With everything you have on your plate, earning your degree online seems impossible.

0:06.0

But at Grand Canyon University, we specialize in helping you fit a master's degree in education into your busy day.

0:12.0

Your graduation team, led by your own GCU counselor, provides you with the personal support you need to succeed.

0:19.0

Achieve your goals with a plan and team behind you.

0:22.9

Find your purpose at Grand Canyon University. Visit gCU.edu.

0:30.1

You're listening to the Kupacolda CEO podcast, episode 16. Today you'll have the pleasure

0:35.4

of sitting in on my insightful and thought-provoking conversation

0:38.4

with the former director of marketing and brand strategy for The New York Times, Sabina Gupta.

0:44.0

Sabina recently made a career shift from the media space to technology and moved cross-country

0:48.7

to head up brand marketing for Amazon Alexa in Seattle.

0:52.6

Sabina has worked with major brands like Verizon, Wheat Thins, and Starbucks, as well as played an integral role in the creation of the New York Times brand book and truth campaigns.

1:02.3

She shares her advice on how to build a trustworthy brand, the future of voice technology, and how she landed a spot on the coveted Forbes 30 Under 30 list.

1:19.0

Welcome to the Cubicle to CEO podcast. I'm your host, Ellen. Each week on this podcast,

1:25.0

learn from the best and brightest in business who have paved their way to the top of the corporate and entrepreneurial worlds, as well as those new to the CEO game, like myself, who are working in the trenches to build our empires.

1:37.3

Listen in as these leaders impart their wisdom, inspiration, and encouragement to empower you to become the CEO of your dream business and life.

1:59.4

Listen, friend, if you are a struggling service provider and you are tired of being in the client

2:04.8

chasing cycle, I want to help you get out of it. So I created a free master class for you,

2:10.2

teaching you how to use my repeatable client attraction system to create your first $10,000 month

2:15.9

without a large audience or complicated marketing strategies.

2:19.9

I'm teaching this class live on Thursday, November 14th at 10 a.m. Pacific time,

2:25.1

and you can grab your free seat by going to ellengin.com slash class.

2:30.7

Now, spots are limited, so I want to make sure you sign up ASAP if you want to join us

...

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