I'm Levy Dalton and this is all drink to that where we get behind the scenes of the wine business. Oh, Snuth, editor and chief Gregory Del Piats stops by today to tell us about what's going on online.

Gregory del Piats on the show today from snooth

media thanks for taking a time well thanks l laddie always a pleasure to chat with

you what are you up to these days it's uh... just uh... we're busy i mean uh... a lot of been doing a lot of travel, obviously a lot of creative stuff trying to get new writers to contribute to the site. We're actually paying people to write. Oh, you are.

Oh, wow.

And not well, but we're paying them.

You could pay me for some of the things I did already if you.

I'm sure.

Retroactively.

We'll work on that.

I'll investigate the possibility of it happening and then really just planning for

We're rolling out various new initiatives and it's a lot of a lot of planning a lot of writing a lot of traveling so I guess probably a lot of people don't know what snoothe is although it gets a lot of users

How would you tell us what it is? It's difficult to describe really because it's a different thing for

different people. It's definitely a price comparison shopping site. You can go on

there, you can find prices. That is the the founding kernel of the site. That's what it started out as

So we could find out retail pricing for retail pricing at I think we have prices from 12,000 stores around the world.

The big problem, of course, is that each store lists the wine in a different way.

So when Snuth started and it was a a small relatively focused comparative shopping

website it was kind of easy because you have three listings per wine you could

figure out how to merge them but now if you have a thousand different listings with some people listing

Mundavi reserve is Mundavi reserve Robert Mundavi reserve, Robert Mundavi

RES, things like that it got out of hand and that became a really big project that we didn't realize

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