Heda, it's your big McDonald's hunger calling.

And it's not just any kind of hunger.

It's the kind that calls for big arch.

Start with juicy beef, cheddar cheese and big arch sauce.

Oh, and don't forget those crispy onions.

Hungry?

You are now.

Saved from 11 a.m., subject to availability.

Price and participation may vary.

Oh, hi there. Welcome to Theorist. You must be the new intern, right? Awesome. Well, come on in.

Can you believe it? We've been theorising for 15 years now. And a couple of years ago, Matt Pat handed that massive legacy over to us to manage.

I tell you, there's always something new going on around here.

No matter what, though. Every theory starts out as a theory of a theory, theoretically.

When your mind has some vague, you'll define little query, and won't let it be.

Well you see here at theorist that's just what we do.

Yes we're fearless and peerless making them come true.

We're uploading online but we're opening minds and it's your time to shine. Now it's all up to you. Well it's not all up to you. We're a pretty

big team that spans the entire globe, so most of our processes these days take place on video calls.

Let me show you how it works. It all starts at the Hips meeting. That's hook, idea, packaging, purpose, performance, and schedule.

Where we, the creative directors for each of the theorist channels,

come together to pitch ideas for new theories and discuss how they might work.

I'll start, shall I?

...