#159 - The “Raise and Lower” PPC concept you need to know

Selling on Amazon with Andy Isom

Andy Isom | Amazon FBA Seller & Agency Founder

Amazon, Business, Amazonfba, Selling, Marketing, Entrepreneurship, Personalbusiness, Productbusiness, Ecommerce, Onlinebusiness

4.9 • 816 Ratings

🗓️ 6 July 2022

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, I breakdown the basics on when to raise and lower a bid on a target an Amazon pay-per-click campaign.

Raise your bid when you don't get impressions and clicks. You should also raise it when you get impressions, clicks, and sales for a really low ACOS.

Lower your bid when you get lots of clicks but no sales and when you get lots of clicks and sales but high ACOS.

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Transcript

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0:00.0	You're not getting impressions raise your bid. You're not getting clicks. Raise your bid. You're getting clicks and you're getting sales at a really low a cost. Raise your bids. Okay. When you would want to lower your bid is if you are getting lots of clicks but no sales. Second instance when you should lower your bid is if you're getting lots of clicks and lots of sales, but at a really high a cost.
0:32.9	What's up, guys? You're listening to another episode of Selling on Amazon with Andy Isam.
0:38.4	In this episode, we're going to talk about the raise and lower PPC concept that you need to know.
0:45.8	Guys, I'm going to break it down very simply for you in this podcast episode.
0:50.6	So you know exactly when to raise a bid on a target in your Amazon PPC campaign and
0:58.7	when to lower a bid in your Amazon pay-per-click campaign. We're going to jump right into it.
1:05.5	This is a super, super basic concept to understand, but for some reason, it just goes over the head of so many
1:13.1	people. So again, I'm going to explain it. I'm going to try to explain it very slowly,
1:16.7	very methodically, and I'll probably, I will probably, excuse me, repeat myself many times,
1:22.4	but I really want you to grasp the very, very basics of Amazon pay-per-click advertising in this episode.
1:31.9	We're not going to go nitty-gritty into all the different targeting types and what type of
1:36.7	keywords you should bundle in your campaigns. You know, there's other episodes and there's more
1:41.2	to come on that in another day. We're going to keep it super simple.
1:45.9	When should you with one of your targets, whether that's a keyword, it could be a manual
1:51.4	keyword target, it could be an automatic campaign target, right, on your close match or loose
1:57.4	match targeting, anything that you are typing in a bid in Amazon PaperClick,
2:02.6	right, you can type in, what do you want to bid for this target? One dollar, 95 cents,
2:09.2	$3, wherever you're typing in that dollar amount to bid on your target. We're going to talk about
2:15.6	when to know, hey, I said at a dollar.
2:18.7	Should I change it to a dollar 10 or should I drop it to 90 cents?
2:22.9	How do I know when I need to raise or lower a bid in any of your campaign types?
2:29.9	Okay.
	...

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