4.9 • 4.9K Ratings
🗓️ 4 May 2017
⏱️ 65 minutes
🧾️ Download transcript
You know how intense launches are from start to finish, right? You’ve heard me say here repeatedly that you’ve got to think through every part of it. And in so many ways, once that cart opens, you’ve got to double your efforts to save sales. Then once those carts close, you have to get scrappy to keep those new customers happy, and rescue any potential refunds.
There are going to be so many people who just can’t make a decision about you. Even after you’ve given everything by building a superior course or program, with every bell and whistle an online student could wish for.
However, the doubt surfaces because most folks are just looking for a way out (revisit Episode #156 with my good friend Russell Brunson later for more).
Your job is to not let them find a way out, and the best, most effective way to do that is to meaningfully connect with your customers as much as possible. This episode is loaded with strategies on how to save potential sales during your next promo and ensure you don’t get a bunch of refunds, including:
Because I’m covering A LOT of ground with this episode, I want you to download the freebie so you have a handy list of the 5 Strategies to Save Your Sales and 7 Ways to Rescue Potential Refunds. I’m also giving you the exact phone script I used when I offered a 1-800 number during a launch. That’s TWO great reasons to download, so make sure you secure that freebie and put it in a safe place for your next launch.
Also: Stay on until the end because I’m going through the pros and cons of whether you should drip the content in your program and how that decision can impact your refund rate.
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0:00.0 | You're listening to the Online Marketing Made Easy Podcast episode number 158. |
0:07.0 | Welcome to the Online Marketing Made Easy Podcast. Business advice so easy, you'll feel like you're cheating. |
0:14.0 | And now your host, Amy Porterfield. |
0:18.0 | Welcome back to another episode of the Online Marketing Made Easy Podcast. |
0:31.0 | I'm your host, Amy Porterfield. And today we are talking about saving sales and rescuing refunds. |
0:38.0 | Now before we get into the strategies, insights, and tips that I prepared for you today to help you keep more profit in your business, I want to tell you a quick story. |
0:47.0 | Now sometimes in your business, you got to get scrappy. And I mean roll up your sleeves, get your hands in the dirt kind of scrappy. |
0:55.0 | Because when push comes to shove, sometimes you need to leave your ego at the door and do whatever it takes. |
1:04.0 | Now for those of you who have just started your online business, maybe you've been at it for a year or two, you're laughing at me right now thinking, |
1:11.0 | Amy, my middle name is scrappy. That's all I do every single day. I get in the trenches and I do whatever it takes. |
1:20.0 | And believe me, I remember those days, so I totally get it. And for those of you who have been at it for a while, I'm sure you too can remember those early years when you just had to get scrappy. |
1:32.0 | And I bet even if you've been in business for four or five, six years like me, you also have those moments where you still got to do whatever it takes. |
1:42.0 | Something happens, it's not going as planned and you just got to roll up your sleeves and get scrappy. |
1:48.0 | And that's exactly what my good friend Jasmine star recently did. So in this episode, I'm not actually interviewing Jasmine. I just want to tell you a quick story about her. |
1:58.0 | You don't know Jasmine. She actually was on my show a little while back when we talked about attracting and repelling your ideal customer avatar using social media. |
2:09.0 | One of my favorite episodes ever. I'm going to link to it in the show notes if you missed it. But the reason I wanted to bring up Jasmine is because since that episode, we have become really good friends. |
2:19.0 | The kind of friends who talk every single week. Actually, we don't talk. We voice text. I know, kind of weird, but that's our thing. |
2:27.0 | We literally have hour long conversations back and forth, but we're voice texting the whole time. |
2:32.0 | And the thing about Jasmine is that she is a very fast talker. I mean, the fastest talker I've ever met. And she's animated and kind of dramatic in a really fun way. |
2:43.0 | And so every time she leaves me a voice text, it's like, I'm so excited to listen to it. And I was in the kitchen a few weeks back. And she left me a voice text. I don't even remember what it was about. |
2:53.0 | It was either about her amazing eyelashes, her recent launch, her dog polo. I don't remember, but we talk about it all. |
3:00.0 | And so I press play and I was listening to her talk a mile a minute, totally animated. And my husband, Hobie walks in the kitchen. And he hadn't met Jasmine yet. |
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