Founded ActiveTrack. Free employee monitoring software and productivity measurement. That was back

many years ago, call it, let's see, 2011. Now 27 people based mostly in Dallas, Texas.

4,400 customers paying on average $85 a month, so doing $378 grand per month. Right now,

that's up from $245,000 just a year ago. They've done this all bootstrapped, which is great.

2% gross revenue turn per month, 3% expansion. So net negative 1% revenue churn every single

month. That's obviously great. Too early, or they don't really track a KAC right now because

a lot of their growth is coming just from organically and their team of sales and marketing.

Hello, everybody. My guest today is Anton Eidler. He's 35 years old, married with two

kids living in Dallas, Texas, building SaaS B2B products since 2003. His first startup grew

from 1 to 110 employees in 0 to 2 million bucks per year in four years. Second one to 4.6

million ARR in six years. His areas of expertise, product marketing,

UIUX, building teams and early stages of startups,

now building a company called ActiveTrack.

Anton, are you ready to take us to the top?

Yes, absolutely.

Okay, so what does ActiveTrack do and how do you make money?

Active Track is improving how company work.

And essentially, what we are doing is we started bringing enterprise level technology to

small business.

And now we've learned so much about small business that we actually do the opposite.

We're kind of bringing in drive and courage from small business to enterprise.

Interesting.

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