157: What's a Visual Brand and Why Do You Need One?

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 30 May 2018

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

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Summary

Let Me Give It To Ya Straight: Did you know 30% of our brains are taken up by neurons devoted to visual processing as compared to 8% devoted to touch and only 3% devoted to hearing. People have the ability to process visual information 60,000x faster than text information! 63% of social media is made up of images AND photos on Facebook get 53% more likes than the average post. You have 8 seconds to make an impression and get someone’s attention before they click to something else. That’s shorter than the attention span of a goldfish. Alright, did I get your attention? Long story short: visuals matter. And today I’m going to walk you through ways that you can share stories through the images, fonts, colors, and styles you are sharing online. I get it, we all know that stories matter but maybe we’re struggling with how to share stories through the images we’re trying to make all "Instagram worthy." This episode is to show you that visuals of your brand go FAR beyond being aesthetically pleasing or "pretty"- they can truly make you brand and personality memorable, professional, ... and most importantly, move your bottom line. Ready to post with purpose? Thought so!

Transcript

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0:00.0	Does this sound like you?
0:04.0	You want to create a more reliable, direct line to engage with your people without the
0:08.6	unpredictable and some days unruly algorithm deciding who sees your stuff.
0:13.9	If you answered yes, then it is time to start your email list.
0:17.7	And I've got great news for you.
0:19.6	My top selling program and entire email list building blueprint, the list to launch lab
0:24.1	is open for brand new students right now at jennacuture.com forward slash list.
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0:50.1	to help you find email list building success fast.
0:53.8	Learning an email list is a completely unrivaled, powerful link of direct communication between
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1:14.1	business growth that you've been searching for.
1:16.2	That's jennacuture.com forward slash list.
1:20.9	We're listening to the Gold Digger Podcast episode number 157.
1:26.2	Today I am sharing how you can create a visual brand story.
1:30.5	A lot of times when you talk about brand stories, it's so easy to think about the words, but
	...

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