Here's like a classic thing might be like, yeah, we want to do something super cool and like somebody

you know mentioned holograms and that would be so cool and you're just like,

whoa whoa whoa okay we got to help everyone understand what that means.

I can tell you, we've helped many clients choose older tech, dumber tech than cutting edge tech because it just aligned better with what

they want to create as an experience. I'm going to do. So for people who don't know who you are can you introduce yourself please?

Sure I'm David Schwartz one of the founding partners of Hush which is an

experience design agency based in New York but working all over the world.

If people don't know that word experience design, can you explain what that means?

Absolutely, it's a terrible word. I don't know why I use it, but it's the word that seems to be an industry term.

What's interesting is it's different strokes for different folks. I would say a lot of people at West or in the Bay Area where a digital

product is maybe the hero experience design actually refers to like what's in the rectangle, right?

Like interface and product

experience even on job postings on LinkedIn that is not what we do we do three

dimensional experiences meaning experiences you walk into around interact with their physical

they have digital integrated into them they are at the scale of human beings

rooms architecture and They are at the scale of human beings, rooms, architecture, and even urban centers, you know, neighborhood.

So, you know, it is highly digital, it's highly designs, visual, how to be Sonic, but it's really like a sensory

three-dimensional experience we're looking to create

on behalf of companies who have something to say

to the world and want to have their vision and mission

expressed in a certain way. Wonderful. A lot of things unpacked there in terms of

experience design. I think you described exactly the way I feel it and so just let me see if I get this right

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