I was recently reading a book and I could not put it down.

From chapter to chapter, the author was pulling me through the content and I couldn't wait to turn the page.

What was she doing?

I'm going to tell you about it in this episode and I'll share with you how you can use it in your marketing to drive more engagement, create more curiosity, and drive more consumption of your content.

Buckle up, my friends. Here we go.

Marketing your business is for you, the business owner, who has a product, a service, or a message

that you believe in. My name is Stu McLaren, and each week we'll take a behind-the-scenes

look into the real

world marketing tactics and strategies for getting what you have in front of a lot more people.

Thanks for spending some time with me today. Now let's get started.

Well, hello, my friend. It's me, Stu, and we are back for another episode of the Marketing

Your Business podcast. Today, I want to talk to you about something that I have used for

decades in my marketing, and I've used it in all kinds of different places, and that is

open loops. Now, what exactly is an open loop? Well, an open loop is a way in which you begin

delivering a bit of information and then before you complete the thought, the idea, or whatever

it is that you're sharing, you move on to something else. Now, what happens is in the audience's

brain, they need closure.

They need to complete and close the loop.

And as a result, it creates more interest.

So, for example, have you ever been listening to the radio?

And then the radio announcer, before they go to break, they said,

and when we come back, we'll tell you about, and then they go into something, go to break they said and when we come back we'll tell

...