156: An Old Marketing "Trick" Produces a Flood of Buyers

Marketing Your Business - Marketing Strategies for Business Owners

Stu McLaren

Emailmarketing, Amyporterfield, Michaelhyatt, Marketing, Onlinemarketing, Stumclaren, Marketingyourbusiness, Business, Russellbrunson, Contentmarketing, Jeffwalker, Entrepreneur, Patflynn, Membershipsites, Listbuilding, Subscriptionsites, Passiveincome, Recurringrevenue

4.9 • 664 Ratings

🗓️ 9 March 2020

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

Heidi Easley recently sold out ALL 120 tickets for her upcoming live event... in less than 10 hours! How did she do it? She used a proven marketing "trick" and in this episode I'm going to share how you can do the same!

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Transcript

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0:00.0	You are going to love this episode because it doesn't matter what type of business you have.
0:04.8	In this episode, I'm going to talk about an old trick used recently to completely sell out an entire live event in less than 10 hours.
0:14.9	I'll tell you about it in this episode.
0:18.8	Marketing your business is for you, the business owner, who has a product, a service, or a message
0:23.6	that you believe in. My name is Stu McLaren, and each week we'll take a behind the scenes look
0:28.3	into the real world marketing tactics and strategies for getting what you have in front of a lot
0:33.5	more people. Thanks for spending some time with me today. Now let's get started.
0:40.6	Well, hello, my friend. It is me, Stu, back for another episode of the Marketing,
0:45.5	your Business podcast. And today, today I'm going to be talking to you about one of the oldest
0:52.0	tricks, but yet one of the most powerful ways to which drive massive
0:57.7	amounts of sales.
0:59.3	I want you to envision your audience literally waiting for you to open the cart because
1:07.1	they cannot wait to purchase.
1:10.2	They don't need any sales material. They don't need any sales material.
1:12.9	They don't need a sales video or a sales letter.
1:15.5	They already know they want to buy.
1:19.2	They're just waiting for the chance to buy.
1:21.8	I want you to envision, remember back, you know, when Apple releases a new iPhone,
1:40.8	and there's literally people like lined up outside camping outside for days waiting for the chance to run in and put their credit card down and buy the new iPhone.
1:42.9	You remember those lines, right?
1:46.4	Like, imagine the same thing happening for you.
1:53.9	Well, I want to tell you a story because it is possible. Heidi Easley, who is in our tribe,
	...

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