157: Marketing Communications CEO Advises Clarity, Realism, Steadiness

Discover Your Talent–Do What You Love

Don Hutcheson

Entrepreneur, Turningpoints, Self-improvement, Careers, Business, Career, Education, Inspirational, Inspiring, Entrepreneurs

5 • 618 Ratings

🗓️ 8 December 2015

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Will Ketchum, President and CEO of Burdette Ketchum, is a 26-year veteran of the marketing communications field. Joining the Jacksonville, Florida, firm in 1999, he rose to the top in 2011. The proud father of Kaiden, 17, and Ben, 15, Will has been married for 20 years to Missy Ketchum. “You can't find the perfect job unless you can find out what you're really meant to do. There are tools that can help you figure that out. When you have that clarity, it changes everything: the way you search for a career and find your own career sweet spot.”

Transcript

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0:00.0	Hello, world. Welcome to discover your talent, do what you love, number 157. I'm creator and host,
0:17.5	Don Hutchison. Every day, I interview someone from around the world who has discovered his talents to do work
0:23.7	he loves to create a life of success, satisfaction, and freedom.
0:28.4	Today, I'm delighted to bring you our featured guest, Will Ketchum.
0:32.3	Welcome, Will.
0:33.6	Thank you, Don.
0:34.6	Good to be with you.
0:35.5	Thank you.
0:36.0	It's our pleasure.
0:37.2	Will, are you using your talents doing work that you love? I am. Thank you, Don. Good to be with you. Thank you. It's our pleasure. Will, are you using your talents doing work that you love?
0:40.4	I am. Good. We want to hear the whole story. Will Ketchum is president and CEO of Bredet Ketchum, a marketing communications firm in Jacksonville. He's a 26-year veteran of the marketing communications field and has been with Burdette Ketchum since 1999,
0:57.5	rising to president and CEO in 2011.
1:00.8	As a small business owner and civic leader in his hometown of Jacksonville, Florida, Will leads a busy life.
1:06.8	He's the proud father of two great kids, Caden, 17, and Ben 15, and lucky to be married for 20 years to Missy Ketchum.
1:15.0	Will enjoys his kids' activities, golf, SEC football, and escaping to the mountains when he can't.
1:21.6	Well, Will, that's a pithy summary of your life and career to date.
1:25.0	So tell our listeners what you're doing now that has you
1:28.3	engaged and fired up, if you will. Well, Don, I'm in the marketing communications business,
1:34.8	as you mentioned, and I'm president of a firm here in Florida, and we're an integrated marketing
1:42.4	communications firm, which means I'm doing a lot.
1:45.2	So we're trying to build teams to support our clients.
1:49.2	So we have great people.
	...

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