Welcome to the show. I'm Jordan Harbinger. As always, I'm here with my producer, Jason

to Philipo. Everyone loves gifts, but not all gifts are created equal. John Ruin is the

world's leading authority in maximizing customer loyalty through radical generosity. This

might sound corporate, but I've known John for years, and this farm boy has a way of getting

in your head through radical generosity and really takes gifting to the next level. Even

if you're not in business for yourself, you don't have a corporate gifting thing going

on or maybe you're going to do it later. The concepts he's teaching here today can be applied

inside or outside of business and have been used by fortune 50 companies to billionaires

to soccer moms and beyond. If you want to know how I manage my network of hundreds slash

thousands of really amazing people and keep that going, well, it's about systems and tiny

habits. Check out our level one course, which is free over at Jordan Harbinger.com slash

level one to learn how I managed to do all that. Now here's John Ruin. John, one of the things

that you specialize in, it's not as simple as just like give people swagon promo items.

That's what I do because at first I thought, okay, corporate gifting, snore, snore. There's

nothing here. I don't need a polo with like forward motor company and embroidered on it.

But you're, that's not what you do. You've got essentially radical generosity and loyalty

through gifting. And that's a completely different animal. Can you give us a little overview of

that? Yeah. Well, I think a lot of people, they assume that they have loyalty and they

assume that they know what a gift is like everybody's received a gift or what they think

is a gift. And they don't understand that a gift by its very nature is the antithesis

of swag and trinkets and promo. It's actually the opposite. Like, you know, I tell people

all the time, like, think about what you do at a wedding. Like you'd never go to somebody's

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