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The Natural State with Dr. Anthony Gustin

157: Joe and Serenity Carr - Upending the Baby Food and Formula Space With Nutrient-Dense, Meticulously-Sourced Ingredients

The Natural State with Dr. Anthony Gustin

Dr. Anthony Gustin

Regenerativefarming, Regenerative, Lowcarb, Nutrition, Fitness, Holisticnutrition, Ketogenic, Keto, Meat, Intermittentfasting, Health, Healing, Ketosis, Weightloss, Carnivore, Ketogenicdiet, Hormones, Health & Fitness, Sauna

4.72.8K Ratings

🗓️ 17 October 2022

⏱️ 47 minutes

🧾️ Download transcript

Summary

In this podcast episode, Dr. Anthony Gustin, along with his guests Joe and Serenity Carr of Serenity Kids, answers the question - is there a clean baby formula brand out there?

You’ll likely be shocked to learn that 99% of baby formulas on the market contain harmful ingredients like GMO corn and industrial seed oils.

When Joe and Serenity realized that, they set out to make a healthier version that was nutrient-dense and much closer to the actual nutrient breakdown of breastmilk.

You’ll hear all about their journey in this episode where they discuss how they discovered that the formula options on the market were terrible for you and why they set out to make a healthier, more nutrient-dense alternative.

They’ll also share why they chose specific ingredients, why other formula manufacturers aren’t doing the same, how large amounts of heavy metals get into baby foods, and more.

You’ll also learn the difference between A1 and A2 protein in formula and why that matters and how formula manufacturers are cutting costs at the expense of our health.

If you don’t know Joe and Serenity Carr, they’re a husband and wife duo behind the clean baby food brand Serenity Kids.

After seeing how bad the baby food options were on the market, they decided to create their own using nutrient-dense proteins, healthy fats, and savory vegetables instead of sugar, grains, and other harmful ingredients.

Joe and Serenity recently launched their toddler formula and they share all about it in this episode.

Here’s a peek at everything Joe, Serenity, and Dr. Gustin get into:

  • Joe and Serenity’s background and how they found themselves in the baby food space
  • The first food product Joe and Serenity launched and why
  • How they chose the specific ingredients in their first baby food product
  • The principles their baby food products and company live by
  • Heavy metals in baby food and how this came to light
  • Other foods high in metals and why this is a problem for growing babies
  • What Serenity discovered with infant formula during her own search as a mother
  • How Joe and Serenity found themselves making their toddler formula
  • Why other companies are still using harmful seed oils in their infant formula
  • The differences between A1 and A2 protein found in milk
  • How Joe and Serenity’s toddler formula compares to those on the market
  • Why they chose to add a natural folate instead of a synthetic one like most formulas on the market do
  • Population studies on breastmilk
  • Why Joe and Serenity have a toddler formula (vs. infant formula)
  • Why Joe and Serenity chose palm oil in their toddler formula

Mentioned in This Episode

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Transcript

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0:00.0

Hello and welcome to the Natural State podcast. I am your host Dr. Anthony Guston. It is

0:10.2

my belief that the natural state of penny living organisms' health and that our artificial

0:14.5

habitat has forced us into having artificial health problems. This show is my attempt to

0:18.7

dive deep and learn about using nutrition, sleep, movement, relationships and more to help

0:23.8

you reclaim your natural state of health in a modern world and show you how to thrive

0:27.8

in an environment that stacked against you. If you enjoyed today's show, you can find

0:31.3

out more details and information at Dr. Anthony Guston.com. Welcome to yet another episode

0:37.8

of the Natural State podcast. I'm your host Anthony Guston. And this week we welcome

0:44.0

Joe and Serenity from Serenity Kids. If you have a kid, you care about health, you sure

0:49.6

have heard about this brand before. They make meat and vegetable puree and pouches and

0:55.1

a bunch of stuff. But the biggest thing that we talk about in this episode that I'm really

0:58.4

excited for is solution to many questions that I get online, which is, do you have a

1:04.4

clean baby formula to recommend? I almost launched into this and did a company a couple

1:08.7

years ago. I didn't have a kid at the time, so I felt a little inauthentic and also saw

1:14.0

it was in a cost, millions of dollars in tons of regulatory time and headaches. So I've

1:20.3

hunted on it and a bunch of companies have promised to do the same. Buy heart, Bobby,

1:25.2

et cetera. They have since launched and been full of seed oils, which as you consume, I

1:31.5

do not recommend humans to be drinking, let alone developing infants who are building

1:36.3

their nervous system and sell membranes out of fat. I think it should be considered

1:40.3

child abuse, frankly. So I have been extremely excited that Serenity Kids has launched a

1:47.9

company that they are calling a toddler formula, I believe. And then the questions are,

1:53.4

what can a baby have this? Can an infant have this formula? It's not infant formula by

...

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