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SaaS Interviews with CEOs, Startups, Founders

1561 How To Get 5 Team Members Paying Personally Onto One Team Account with $5m ARR MixMax

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 2 November 2019

⏱️ 19 minutes

🧾️ Download transcript

Summary

Olof Mathé is the CEO and a co-founder of Mixmax, a company that is “bringing the power of the Web to email” by creating richer email experiences with embeddable Slack-style commands to trigger polls, video, calendar invites, and more without leaving the message. Mixmax was founded in 2014 and received a $1.5 million seed investment round from a number of individual investors in April 2015.After finishing his engineering degree in France, Olof previously worked at Skype and McKinsey. He also helped grow Inkling Habitat, a cloud-based authoring environment for writers and publishers.

Transcript

Click on a timestamp to play from that location

0:00.0

launched mix max back in 2015 now over 10,000 credit cards or individual folks using the platform

0:05.1

paying 40 bucks per month. They're north of $5 million in AR at this point. 10 million feels in

0:09.3

striking distance in terms of the next year, two years, 4% logo turn per month on again.

0:14.2

They're kind of individual kind of consumer, prosumer basis. They raise 13 million bucks to drive

0:18.9

this growth growing about 100% year over year,

0:21.3

so healthy growth, just now turning on some of the acquisition channels that are paid

0:24.3

and, you know, willing to spend maybe up to first year of lifetime value on CAC, pretty standard

0:28.6

there, 48 folks on their team in San Fran. Hello, everybody. My guest today is Olaf Maté.

0:34.4

He's the CEO and co-founder of a company called MixMax, a company that is bringing the power of web to email by creating richer email experiences with embeddable Slack style commands

0:41.3

to trigger polls, videos, calendar invites, and more without leaving the message.

0:45.3

They were founded in 2014 and received 1.5 million seed investment from a number of individual

0:49.6

investors in April 2015. After finishing his engineering degree in France, he then worked at Skype and

0:55.3

McKinsey and also helped, he also helped grow inkling habitat, a cloud-based authoring environment

1:00.2

for writers and publishers. Oloff, are you ready to take us to the top? Sure, let's do it.

1:05.6

All right. So I think people who know Mix Max probably know you because they saw someone send them an

1:09.7

attachment or something, and it was in this beautiful kind of purple highlighted box and looked much cleaner

1:14.3

than any other kind of email they'd gotten with something embedded in it. Help us understand

1:17.7

what the company does and what your revenue model is. How do you make money? Yeah,

1:22.3

a process business where it's like monthly planned basis And MixMex is actually, we think about it

1:30.1

much broader than email, even though that's how we started. We're kind of a communications

1:34.0

platform, mainly for people in sales and success. And we help you automate kind of your most

1:38.2

common workflows, not just an email, but across Slack, CRM, phone, document signing apps,

...

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