Today's guest has some great tactics and strategy on how to use new video and search tactics in PPC.

And for one of her clients, she actually made a million dollars in one month with sponsored display ads.

How cool is that?

Pretty cool, I think. Hello everybody and welcome to another episode of the serious sellers podcast by Helium 10.

I am your host, Bradley Sutton, and this is the show that's a completely BS-free, unscripted and unrehearsed, organic conversation about

serious strategies for serious sellers of any level in the e-commerce world. I've got Destiny

on with us, and I'm not even sure if she's a serious seller. Actually, I know what you do, Destiny,

but have you ever sold on Amazon yourself? I have not. Amazon advertising is seriously the only thing I know what you do, Destiny, but have you ever sold on Amazon yourself? I have not.

Amazon advertising is seriously the only thing I know.

Ah, cool, cool.

All right.

So I want to start off right off the bat with like your best strategy.

Let's just say, now, you know what?

I'm not going to give you guidelines here.

So at the end of the show, I always ask people if you listen to the show for a 30 second tip. But right off the bat, just to get people excited and to show people that, hey, this is somebody who knows what they're doing. What's a just great strategy? It doesn't have to be 30 seconds or less. but what's a great PPC strategy that you can share with us so that people can get excited about the rest of this episode?

Honestly, I feel like there's so many. to be 30 seconds or less, but what's a great PPC strategy that you can share with us so that people can get excited about the rest of this episode?

Honestly, I feel like there's so many one-off things out there that one of the best things

you can do is test every single ad type. I know people are always weary about jumping on

sponsored display or video and search, but get them up and running immediately. You can always lower your budget and lower your bids. So that way they're not, you know, hemorrhaging money and to collect as much data as possible and then begin to optimize. Staying ahead of the game is really what's going to allow people to win. Now that it's getting so much more competitive or complex through the Amazon advertising platform.

Cool, cool.

Love it, love it.

Now, let's get just into your personal history because, you know, here's somebody who is not,

...