Sellers are told to sell to the persona, but what if there was a better way to be

more authentic by personalizing the entire sales process all the way from

prospecting to closing.

Humantic AI makes this possible. You can gain personality insights that enable

you to sell the way your buyers want to buy. Head over to Humantic.ai to claim

your free trial so you can book more meetings and close more deals.

Buying behavior has changed. Prospects don't click on links and emails anymore

and they don't watch the videos you spend hours creating every week. Instead,

send personalized gifts and memes using video. You can quickly create engaging

personalized content that immediately grabs your prospect's attention, helps

you stand out in the inbox and does it all without forcing them to click

anything or go anywhere. Head over to vidu.io slash salescast to sign up for

free and spend less time getting your messages across and more time selling.

In the world of sales, you either sink, swim or break through to the next level.

My name is Colin Mitchell and this is sales transformation. A new kind of

sales show designed to bring you through the epic life-changing moments of

elite sellers so you can experience your own sales transformation.

All right, welcome back to another episode of sales transformation. As always,

I've got a fantastic guest for you today. I'm going to be speaking with

Jen Allen. She's a key account executive over at Challenger.

Challenger is the company behind the best selling book, the Challenger

sales. So we're going to dig into her experience, how she got into sales, how she

...