156% More App Subscribers in Six Months! Here’s How We Did It

Perpetual Traffic

Tier 11

Entrepreneurship, Business, Marketing

4.7 • 867 Ratings

🗓️ 21 April 2026

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Download your free Tier 11’s nCAC calculator at: https://www.tiereleven.com/ncac

How do you acquire new customers without frustrating the ones you already have? It’s a delicate balance that’s harder than it seems, especially when you think you've reached your market saturation.

In this episode, we revisit a case study of a business that thought it had tapped out its market but was still able to scale quickly and profitably. We offered data-driven customer segmentation, personalized ads, and targeted creative hooks.

Our results within about six months included a 52.7% year-over-year increase in total subscribers, nearly 20% growth in web subscribers despite a price increase, and 156% growth in app subscribers.

In This Episode:

- New customer acquisition and targeting challenges

- How data-driven insights helped scale memberships

- Solution: personalizing ad creatives and hooks by state

- Results and key takeaways from the case study

Mentioned in the Episode:

Partner with Tier 11’s Marketing Experts: https://www.tiereleven.com/apply

Tier 11’s Data Suite https://www.tiereleven.com/what-we-do/data-suite

Listen to This Episode on Your Favorite Podcast Channel:

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https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

Transcript

Click on a timestamp to play from that location

0:00.0	How might we acquire new customers without pissing our existing ones off?
0:04.6	Unless you actually have this thing that we call KAPI imports or you have Tier 11 data suite,
0:09.4	you really don't know who your new customers are, who your returning customers are.
0:12.8	So we're going to show you some graphs inside their membership platform.
0:17.8	So the first thing that we did is,
0:20.3	You're listening to perpetual traffic.
0:24.4	If you have a great product or something in a space like these guys do, where there is a starving
0:30.7	crowd, as Hormozzi says, you should create some kind of community and monetize it in one way,
0:37.5	shape, or form into a continuity program.
0:39.3	So the problem with these folks were that they had a high market saturation penetration,
0:45.5	or so they thought.
0:47.1	Okay.
0:47.4	They were nationwide.
0:49.1	They sell these products.
0:50.8	They sell this membership site in this recreation niche.
0:54.6	Okay.
0:56.4	Rabid, you know, fans of this particular recreational activity.
1:02.8	When you're a fan, you're a fan.
1:04.0	You're a fan.
1:05.8	I'm like, it's like, we're just going to pretend it's dragon boating, right?
1:08.5	Like, if you're the dragon voting community, you're like, you know this space. Yeah. If you're not in the dragon boating community, you have no idea that there's 20 people competing plus a drummer, unless you watch that or a forming, like 10 year old, right? So dragon boating continuity. See, there you go. There are. There are memberships at dragon boating continuity plants. They're totally are. It's a huge sport. It's like there's more people that watch the Duanyu Festival than people that watch the Super Bowl. It's just, we're isolated to the United States in our monocum of states. It's like how no one thinks about singles day being like the biggest sales day of the year while the U.S. we just think about Black Friday.
1:48.6	Anyways, it's okay.
	...

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