#156: Expert Secrets & Online Strategies with Russell Brunson

The Amy Porterfield Show

Amy Porterfield

Marketing, Entrepreneurship, Business

4.9 • 5K Ratings

🗓️ 20 April 2017

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In online marketing, no one knows how to build a movement better than super entrepreneur Russell Brunson. You’ve probably heard me talk about his very popular software company ClickFunnels, but he’s also got a coaching company, a supplements company and he’s a best-selling author with a new book out called Expert Secrets (get your free copy at amyporterfield.com/secrets). In this episode of the podcast, Russell shares some of the book’s juiciest concepts, including: Why 1,000 true fans are all you need to build a movement through your business. How to create a sweet spot in the market you serve and how to find new opportunities in it (because that’s where all the gold is). The rules you must live by to play like a boss. You’ll find an amazing amount of practical strategies; from identifying your ideal market niche and leading them to create new opportunities, all the way to understanding the REAL reasons why people buy your stuff and why charging what you’re worth actually shows you care more than anything else. Through it all, Russell is soooo good at breaking down the consumer psyche and giving you the confidence needed to build the business of your wildest dreams. I loved this book so much and I know you will too—that’s why I’m giving it to you for free. All you have to pay for is the shipping and handling. So make sure you go to amyporterfield.com/secrets to get your copy now. This offer won’t last long so make sure you do it NOW.

Transcript

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0:00.0	You're listening to the Online Marketing Made Easy Podcast episode number 156.
0:07.0	Welcome to the Online Marketing Made Easy Podcast. Business advice so easy, you'll feel like you're cheating.
0:14.0	And now your host, Amy Porterfield.
0:18.0	Well, hey there, Amy Porterfield here and welcome to another episode of the Online Marketing Made Easy Podcast.
0:33.0	Today I have a special guest, his name is Russell Brunson. You likely already know Russell, but just in case you don't, I wanted to share with you how I found out about this guy many, many years ago.
0:44.0	You've probably already heard me talk about this program called the New Money Masters that I worked on right before I left the Tony Robbins company.
0:54.0	And in this program, Tony interviewed different Internet Marketing entrepreneurs to find out about their business, some tips and tricks for Internet Marketing, and he really talked about their lifestyle as well.
1:05.0	And I was hooked on Internet Marketing when I started to hear from some of these experts he brought on that episode.
1:13.0	And I was intimately involved with the New Money Masters because I worked on the segment with Marie Forleo.
1:19.0	And that really sealed the deal with my friendship with Marie because we got to go back and forth and she was the only woman featured on this program which was really cool.
1:27.0	Well, the youngest person featured on this program was Russell.
1:31.0	I don't remember how old he was at the time, but looking at him now and listening to him, like the sound of his voice, he sounds like he's 16 years old.
1:39.0	So I wish I could look that young for that long, but this guy has a special gene for sure.
1:45.0	But beyond looking and sounding young, he has actually been in business for about 14 years.
1:51.0	He has started and scaled many companies online.
1:54.0	He's a best-selling author, owns a software company.
1:57.0	You likely heard me talk about ClickFunnels before, that's Russell's company.
2:01.0	He has a supplement company, a coaching company, and that's just to name a few.
2:06.0	The guy is definitely a powerhouse, but he's also completely down to earth.
2:12.0	A lot of fun, even though I've never hung out with him, he seems like a guy that I would like to hang out with.
2:17.0	Or better yet, he seems like a guy, Hobie, my husband would love to hang out with.
2:21.0	They seem very similar in terms of their personalities.
	...

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