The Joe Rogan,

Experience.

Train by day, Joe Rogan, all day.

J Rogan, my night, all day. First on. First Don, how are you?

Good to have you here, man.

You were just telling me before we went on air the numbers of the social dilemma and they're bonkers so what to say that yeah

the social dilemma was seen by a 38 million households in the first 28 days on Netflix, which I think is broken records.

And if you assume, you know, a lot of people are seeing it with their family because parents

seeing it with their kids, the issues that are on teen mental health.

So if you assume one out of ten families saw it with a few family members, we're in the 40 to

50 million people range, which is just broken records, I think, for Netflix.

I think it was the second most popular documentary throughout the month of September.

I think or film throughout the month of September.

It is really well done documentary but I think it's one of those documentaries that affirmed a lot of people's worst suspicions about the dangers of social media and then on top of that it sort of alerted them to what they were already experiencing in their own personal life and like highlighted it.

Yeah, I think that's right. I mean most people were aware. I think it's a thing everyone's been feeling that the feeling you have when you use

social media isn't that this thing is just a tool or it's on my side it is an

environment based on manipulation as we say in the film and that's really what's changed that you know I remember

you know I was been working on these issues for something like eight or eight years or something

now you please tell people who didn't see the documentary what your background is and what how you got into it.

Yeah, so I

The you know the the film goes back as a set of technology insiders my background was as a design ethicist at Google.

So I first had a startup company that we sold to Google,

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