Now leading a company called Numerator, about to pass $130 million bucks in ARR.

That's up from a $100 million run rate just a year ago.

So healthy growth owned by private equity firm, Vista Equity.

They've passed 2,000 customers, mainly all the big CPG guys.

You know, average contract values call it $5,000, $7,000 per month.

You know, not as aggressive as some other portfolio companies in terms of dollar-based tax, spending up to a dollar to get a new dollar of ARR or about 25% of their total revenue

on sales and marketing. First moves, again, bring efficiency to the sales team. One instance,

the Salesforce, that was what they did first two moves kind of after the Salesforce acquisition.

Again, company launched in 2014, team of about 1,500 today growing rapidly.

Hello, everyone.

My guest today is Dennis Moore.

He is a husband, a father, studied statistics at Michigan, play sports like golf and

paddle tennis, and loves to use data to analyze things.

Professionally, that means using data to help CPG companies make better decisions.

And personally, that means a love for poker and wagering.

The company is called Numerator.com. Dennis, are you ready to take us to the top?

Sure am. Over the past 12 months, how much money have you made playing poker?

Oh, geez, probably negative something. Okay, so should we listen to you this interview or not?

Not if it's about poker advice, no. All right, what's numerator doing? What's

your revenue model? How do you make money? Yeah, we collect information that big companies, CPG,

companies like Proctor, Co-Craft, companies like that need to understand how advertising, promotion, and

pricing are trending in their industries. Okay, so a couple questions on this. Obviously, your data

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