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Here is a fun fact about the history of Sadassal School, as we begin today.

When I first began the podcast, or at least when I first had the idea for it, I didn't imagine having advertisers at all.

I thought of it as a completely ad-free model, and it was only after I started talking with my good friend, Gretchen Ruben, who was starting a podcast imprint,

and came to me and said, hey, what do you think about being part of this?

To do that, you work with a network, which uses this ad-supported model.

I was like, okay, let's give it a try.

I'm so glad I did that because it's allowed the show to be sustainable in a way that absolutely wouldn't have been possible otherwise.

It caused me to change my whole thinking about the process of sponsorship and advertisement and partnership with companies and all that kind of stuff.

I was thinking about that a bit in a context of today's listener question.

We're going to talk about podcast advertising.

A listener is frustrated with the low earnings of blog ads.

She has a blog. She'll explain more in her question, but she has a blog, frustrated with what she's been making there,

wants to know if the podcast's medium pays more.

We'll talk about it and also examine whether that's an accurate comparison or not, etc.

Also, for anyone starting a podcast, a quick refresher on how to attract advertisers.

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