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Side Hustle School

#1549 - Q&A: Is it too early to change my business name and brand?

Side Hustle School

Chris Guillebeau

Business, Side Hustle, Entrepreneurship,, Careers, Entrepreneurship, Small Business

4.73.3K Ratings

🗓️ 29 March 2021

⏱️ 5 minutes

🧾️ Download transcript

Summary

The owner of the Coddiwomple Craft Co. in Somerville, Massachusetts is thinking of changing its name—should she? 


Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.

 

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Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.


Show notes: SideHustleSchool.com

Email: team@sidehustleschool.com

Be on the show: SideHustleSchool.com/questions

Connect on Instagram: @193countries

Visit Chris's main site: ChrisGuillebeau.com

Read A Year of Mental Health: yearofmentalhealth.com


If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes. 😎 🙏🏼 


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Transcript

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0:00.0

Welcome to Side of Social School.

0:06.4

Thank you so much for joining me today.

0:07.8

My name is Chris Gellipop.

0:09.5

The topic of this show, what it's about from day to day, a stated topic at least is

0:13.2

making money.

0:14.8

And I don't apologize for that, nothing wrong with making money, but ultimately it's actually

0:18.1

about freedom and creativity.

0:20.2

Like making money is the vessel for freedom and creativity.

0:22.8

And furthermore, if we go even deeper, it's about joy and meaning.

0:25.8

That's really what we're trying to do here, increase your joy and meaning.

0:29.4

And the form of freedom and creativity through the strategy or the day to day activity of

0:34.1

a money making project.

0:35.8

So from time to time, I just like to kind of reframe that.

0:38.0

I do it for myself as much as for you.

0:40.3

It's good to make money, but ultimately that's freedom and creativity.

0:43.1

That's what that allows you to do.

0:44.6

Have more options in your life.

0:45.8

Feel more secure.

0:47.2

And furthermore, what most of us really want is to live a life of joy and meaning.

0:50.8

So anything we can do to get closer to that is always good.

0:53.0

I'll say more about that as we go along throughout the series.

0:55.7

Today though, a listener has started a new business selling handmade knitted items.

...

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