When you start something and it doesn't go the way you hoped, it is so important to have

a post-mortem of sorts.

Like you started a project, you're really excited about it, it doesn't work out or you

start to struggle somewhere along the way.

It's so important to consider what worked and what didn't, or if you're in the midst

of it, what's working and what's not.

Just kind of pause to evaluate, consider as well what you liked and what you disliked,

or what you like and dislike if it's in a more active phase.

And very often by doing this, you can change a couple of those variables.

You can find just a couple of things and come up with something much better for your second

attempt.

But if you give up entirely, if you're like, that just didn't work, my whole idea of having

a side hustle or whatever the thing is that really, really wanted to do in life, didn't

work at all.

So I give up.

When you do that, you never get to see how much better it could be.

And this is why I love stories that feature some kind of pivot or big tweak or adjustment

or, you know, if at first they don't succeed, they try something different.

So in today's story, which I'm going to bring to you here in a moment, frustrated by a

lack of quality sports bras for muscular women, a children's librarian and CrossFit athlete

designs a solution.

This is her second attempt at a clothing business.

...