#154: The Cost No One Talks About In a Photography Business
Worth Every Penny Joycast
Sarah Petty
5.0 • 3.6K Ratings
🗓️ 11 April 2023
⏱️ 16 minutes
🧾️ Download transcript
Summary
Did you know that there is ONE expense that could cost your photography business more than ANYTHING else?
No, it's not taxes or gear…
In fact, it's something you might not even know exists!
Hit play to learn the cost that NO ONE talks about in a photography business (and how you can avoid it).
RESOURCES:
WORTH EVERY PENNY JOYCAST SHOW NOTES:
www.joyofmarketing.com/podcast/episode-154
CAMERA GIVEAWAY: Review this Joycast and enter to win a BRAND NEW camera! joyofmarketing.com/cameragiveaway
SHOW TRANSCRIPT:
INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
Transcript
Click on a timestamp to play from that location
| 0:00.0 | What I want you to do right now is take a look at where your photography business is right now. |
| 0:05.6 | Is it a little baby business that you haven't had a chance to put much into yet because the timing hasn't been right? |
| 0:11.6 | Or maybe you have big plans to really grow your photography business that already exists into something that you're scared to even say out loud |
| 0:20.6 | because it's so huge and scary and amazing. |
| 0:23.6 | Either way, if you're telling yourself you will work on it later |
| 0:28.7 | when the timing is better, then this episode is definitely for you. |
| 0:36.2 | So the real question is how are portrait photographers like us able to run a profitable business and still put our families first |
| 0:45.2 | without selling digital files for cheap and working all the time? |
| 0:49.6 | I'm Sarah Petty, your host of the Worth Every Penny Joycast. |
| 0:53.8 | And I went from a stressed out overworked mama with three babies to being named one of America's most profitable photographers |
| 1:01.3 | without working my kids' lives away. |
| 1:04.6 | Each week I'll show you how to find and serve Routique Portrait Photography Clients in a world where we compete with free thanks to everyone having a digital camera in their pocket. |
| 1:15.0 | Take the first step to adding more joy and profit to your life by downloading your free photography business tools at |
| 1:22.1 | joyofmarketing.com forward slash podcast. |
| 1:30.2 | So many photographers tell me, oh, Sarah, I would love to make my business rock. |
| 1:35.8 | And one day I will, but just not now. |
| 1:39.5 | Either the time isn't right or I'm going to go all in one smile, right? |
| 1:45.0 | Once my kids go to kindergarten or once my divorce is final. |
| 1:50.4 | Whenever tire, when I get out of debt, that's a funny one. |
| 1:55.2 | When I get my ducks in a row, listen, I want you to go here with me instead of dismissing this. |
| 2:01.9 | Okay? |
| 2:02.7 | Seriously, ask yourself, what if you actually went all in on creating the business of your dreams? |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Sarah Petty, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Sarah Petty and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.

