Come on this journey with me. Each week when you join me, we are going to chase down our goals.

Overcome adversity and set you up for a better tomorrow.

That's or no secret.

I'm ready for my close up.

Hi and welcome back. I'm so glad my close up. Hi and welcome back.

I'm so glad you are back with me this week.

Okay, so this was an interesting week.

I got a call from a friend yesterday who was going through a hard time with her business.

And I want to share it to you because it actually came up twice this week.

I was actually leading a workshop earlier in the week for a

class and this topic came up. So when something comes up a few times in my week I

definitely feel like I need to share it with you. So my friend had been fired, right? And listen, there's many ways to be fired. You know, you can get fired from a corporate job or you can have as an entrepreneur or a business

owner you can have a client fire you right so when I was in the radio business it

would happen there's attrition right we call it attrition and there's a turnover, a percentage of your business that turns over,

whether it be monthly, quarterly or annually and you always need to look at those percentages

versus previous quarters, years and find ways to

tighten that number up. I mean our goal is zero right we want everybody to be a

raving fan however that is definitely not always the way that it turns out.

So when I was in the radio business, I started out as an account executive and I'll never

forget the first time I lost a big client. It was crushing. I took it completely personally, right? I was so devastated. I decided they hated me and you know I I did not handle it well fast forward to you know 20

years later I was a chief revenue officer of a media company we had thousands of

employees thousands of clients and a percentage of our business turned over every month.

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