The best ROI you can get is referral business.

And that's by being a great lawyer, treating your clients really, really well, and staying in touch with them.

That's Conrad Somme, president of Mockingbird Marketing.

If you're not getting a lot of referral business, you should call into question whether or not you're treating your clients really, really well.

But if you find that no one ever refers you business, you might be a pain in the ass to work with.

I'm Michael Logel, founder and CEO of Crisp, the nation's number one law firm growth company.

I've built my business through practice, not theory.

Crisp started with just $500 to my name and has grown to over eight figures in revenue over the last few years,

earning a spot on the Inc. 500 list of the fastest growing private companies in America.

Our approach has been to take everything we've learned about generating massive growth

within our own organization and help the country's most ambitious and committed law firm

owners do the same for theirs. In each episode of this podcast, I sit down with innovative

market leaders from the legal industry and beyond to learn from those who thrive in the face

of adversity, challenge the status quo, and define what it means to be a true game changer.

I sat down with Conrad Somm to discuss the art of understanding how your clients find you,

why brand affinity is the ultimate competitive advantage, and how marketing steals today's

profit to create tomorrow's revenue.

Growth costs money, and the cost is your profit.

So you need to understand, am I willing to invest this in order to get where I want to go?

I don't think most people understand what that calculus looks like because they don't even know where they're trying to get.

That's coming up on the Game Changing Attorney Podcasts.

Before we begin today's episode, I want to remind you that we aren't beholden to any sponsors or run any ads on this podcast.

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