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SaaS Interviews with CEOs, Startups, Founders

1531 The Mailchimp of Europe Hits $20M in ARR, 30,000 SMB Customers

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 3 October 2019

⏱️ 15 minutes

🧾️ Download transcript

Summary

Armand Thiberge, founded SendinBlue in 2012 with the goal of making effective marketing tools available to small and medium-sized businesses at a price they can afford. In September 2017, SendinBlue raised 30 million euros to accelerate product development and continue growing their team of 150 employees spread across 3 global offices located in Paris, Delhi, and Seattle. The company now services +60,000 SMBs in 160 countries.

Transcript

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0:00.0

Send in Blue. It's SMB marketing and sales tools. They have 30,000 paying customers, 55 bucks a month.

0:06.3

So 1.6 million per month right now in revenue. That's up from about 900,000 bucks per month just a year ago.

0:13.3

They've done this with their team of 180 people based between India, Seattle, and Paris.

0:18.1

Launched in 2013. They've raised about 33 million bucks USD to date, 2.5% revenue turn per month after the third

0:24.7

month, spending up to, you know, call it $200, the average cap to acquire a customer.

0:29.1

So super healthy payback there.

0:30.3

I've called it four to five months.

0:32.9

Hello, everyone.

0:33.6

My guest today is Armand Tribiage.

0:36.0

He founded Sendin Blue in 2012 with the goal of making

0:38.6

effective marketing tools available to small and medium-sized businesses at a price they could afford.

0:43.3

In September 2017, they raised 30 million euros to accelerate product development and continue

0:47.2

growing their team of 150 employees spread across three global offices located in Paris, Delhi, and Seattle.

0:52.6

The company now serves 60,000 SMBs across 160 countries.

0:57.0

Armand, are you ready to take us to the top?

0:59.9

Hello, yes.

1:01.0

All right.

1:01.6

So tell us about the company.

1:03.1

What's the company do and is it a pure play SaaS business?

1:06.7

Yes, it's a pure SaaS business.

1:09.3

100% of our renew is a recurring revenue.

1:12.8

That's great.

...

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