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Selling on Amazon with Andy Isom

#153 - Why Amazon Video Ads are the future of PPC

Selling on Amazon with Andy Isom

Andy Isom | Amazon FBA Seller & Agency Founder

Amazon, Business, Amazonfba, Selling, Marketing, Entrepreneurship, Personalbusiness, Productbusiness, Ecommerce, Onlinebusiness

4.9816 Ratings

🗓️ 15 June 2022

⏱️ 24 minutes

🧾️ Download transcript

Summary

We have spent $686,000 on ads since we launched in 2019 and that's over half a million dollars.

 

In this episode, I talk about why Amazon video ads are the future of PPC. Not many people are doing this compared to the traditional sponsored ad and the best time to start doing this is now. 

 

⬇️ Click to view my available resources!

https://andyisom.com/

 

Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

Transcript

Click on a timestamp to play from that location

0:00.0

We have spent mucho de Niro on ads since we launched our brand $6,000 on ads.

0:10.6

So well over half a million dollars on Amazon PPC.

0:15.2

So we have lots of data to support, you know, my theories or whatever, strategies and things. In this episode, we're going to focus specifically on video to show you guys how crazy

0:24.9

video ads are right now.

0:33.0

What's up?

0:33.8

You're listening to another episode of Selling on Amazon with Andy Isam.

0:38.6

Video ads are the future of Amazon PPC. And in this episode, we're going to break down why that is.

0:46.3

In fact, I'm actually going to show you guys, or tell you guys, because we're on the podcast,

0:50.7

the exact numbers and data of my own brand's Amazon pay-per-click data to show you guys why

0:59.0

I'm such a huge believer in video ads and why I truly believe they are the future of

1:05.5

pay-per-click Amazon advertising. Now, Amazon advertising, I know that this is a very sticky subject and I've done

1:14.5

some other podcast episodes about Amazon advertising strategies. So if you're in this phase of

1:20.8

launching your product or preparing to launch or maybe you've already been selling on Amazon,

1:24.1

just want to learn some more, some different ideas about advertising.

1:31.5

Make sure you're scrolling in the podcast and finding some of those other episodes specifically related to advertising. Go take a listen to those as well because there's

1:35.9

some good strategic information in there as well for how to set up campaigns, what

1:40.9

type of strategies I'm implementing for our own brand. Now, just to give you

1:45.1

guys some ideas, or excuse me, an idea of advertising for my own brand, we have spent mucho

1:52.5

de Niro on ads since we launched our brand back in, gosh, when was it? 2019. Let me find the number here

2:00.1

of how much we've spent on ads so far.

2:02.5

We have spent $686,000 on ads. So well over half a million dollars on Amazon PPC with three

2:13.3

years of data. So we have lots of data to support, you know, my theories or whatever, strategies

...

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