What's up party people? I'm Marie Forlejo and for the last 20 years I've helped

millions of people transform their businesses and lives. If you're ready to make

the difference you were born to make,

get ready because this is the Marie Forelio Podcast.

Now, if you've got some bad habits that just

keep derailing your success and you are ready to break them for good.

This episode, my friend, is a must watch.

Now here's why we're talking about this.

A few weeks ago, during a company meeting, someone asked for some

ideas to break a late night cookies and ice cream habit. This person said, and I quote,

it's like, I turn into a child at 9 p.m. and I have to have my

cookies and my ice cream before bed. This needs to stop and I mean I relate. I don't think that there is any human

on the planet who at any given time doesn't have at least one habit that really

needs to get kicked to the curb. Well it turns out that there's a simple

two-word fix that can dramatically increase our ability to resist temptation and it gives us

a better chance to make a better choice.

Now this is based on research done by Dr. Vanessa Patrick.

She's a professor of marketing at the University of Houston

who published her findings on the power of self-talk in the Journal of Consumer Research.

She found that when participants framed a refusal as I don't, for instance, I don't eat chocolate

cake or I don't eat sugar instead of I can't they were more

successful at resisting the desire to eat unhealthy foods or skip the gym. In fact they

...