153: From Selling Headbands Out Of Her Trunk To Growing A Six-Figure eCommerce Brand (w/Tomara Watkins of Loza Tam)
Side Hustle Pro
Nicaila Matthews Okome | Side Hustle Pro Media
4.8 • 1.8K Ratings
🗓️ 26 June 2019
⏱️ 56 minutes
🧾️ Download transcript
Summary
Today we are back with another Side Hustle Spotlight, featuring a woman who is still very much in the side hustle grind or recently left their job to go full time.
Today’s spotlight is Tomara Watkins, the Founder of Loza Tam, an eCommerce brand of satin-lined headwraps that are handcrafted in Ghana by women entrepreneurs.
Tomara (AKA “Tam”) is an eCommerce entrepreneur who has over 10 years of digital marketing experience growth hacking CPG and beauty brands like Bevel, FORM, and Heat Free Hair.
She’s traveled to 10 countries on the continent of Africa so far and as you’ll hear in this episode, it was when Tomara went to Howard University that she fell in love with all things Africa. After traveling to Ghana, the bold prints and colors spoke to her, and she came up with the idea of African print, satin-lined headbands, and head wrap turbans.
Determined to build a business with women, like the women in her family, she ensures that all of Loza Tam’s products are crafted by women entrepreneurs, so they can support their families and continue to plant the same seeds that were planted in her as a young adult.
Tomara has grown Loza Tam to be a six-figure eCommerce brand and she is passionate about supporting and teaching other women how to generate revenue online.
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This episode is brought to you by:
You have never seen a coloring book app like this—it celebrates black girl magic in all of its glory. To get it, open up your iOS app store app, search for “Color Noir” and enjoy! And make sure you hit SUBSCRIBE in the app so you can get all the amazing images and bonuses.
Skillshare is offering Side Hustle Pro listeners 2 months of unlimited Skillshare classes for FREE. To sign up, go to Skillshare.com/sidehustlepro
Links mentioned in this episode
- Shop Loza Tam: https://lozatam.com/sidehustlepro
- Side Hustle Pro Newsletter
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
Announcements
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook
Social Media Info
Loza Tam - @lozatam
Side Hustle Pro – @sidehustlepro
Transcript
Click on a timestamp to play from that location
| 0:00.0 | I had |
| 0:02.0 | been going back and forth to Ghana for a while and so I went to Ghana a couple months later and I was just riding around in a taxi and I was just looking at all the women and how like they had on these bright colors and |
| 0:15.9 | I was like oh I can get some headbands made here. |
| 0:22.1 | You're listening to Side Hustle Pro, the podcast that teaches you to build and grow your Side Hustle, |
| 0:27.8 | from Passion Project to Profitable Business. |
| 0:30.7 | And I'm your host, Nkala Matthew Zakome. |
| 0:33.0 | So let's get started. |
| 0:35.0 | Before we jump into the episode, |
| 0:38.0 | want to shout out the Color Noir app. |
| 0:41.0 | Color Noir is the first and only coloring book app devoted to all things melanin and black |
| 0:45.8 | girl magic. It's created by Moio and I and we are so excited to see the impact it's already |
| 0:51.5 | having. Thank you for sharing the designs that you've |
| 0:53.8 | colored with us. Thank you for sharing the app. And if you haven't checked it out |
| 0:57.9 | yet, head over to your iOS App Store, search for Color Noor, that's Color and OIR, and enjoy. And make sure you |
| 1:06.2 | hit subscribe so you can get the new design drops each and every month. And don't worry, |
| 1:10.7 | Android folks, we got you, It's coming so so soon. |
| 1:14.0 | Thank you for the support. Keep on coloring. |
| 1:19.0 | Hey, hey guys, welcome, welcome back to the show. |
| 1:22.0 | Today we are back with another |
| 1:23.7 | what I like to call side hustle spotlight episodes. |
| 1:27.1 | These are an episode where I feature a woman |
| 1:29.8 | who is still very much in the side hustle grind or who just recently left her job to go full time. |
... |
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