How do you move somebody from thinking about buying what you have to actually pulling out their credit card and committing to making that purchase?

In this episode, I'm going to talk to you about three ways to naturally and authentically create a sense of urgency.

Marketing your business is for you, the business owner, who has a product, a service, or a message that you believe in.

My name is Stu McLaren, and each week we'll take a behind-the-scenes look into the real-world marketing tactics and strategies for getting what you have in front of a lot more people.

Thanks for spending some time with me today. Now let's get started.

What can you do to drive people to buy today? That's what this episode is about. We're

going to be talking about three ways to create a sense of urgency. Now, I don't know if you

do this, but I love, love, love looking at marketing

and advertising. And one of my practices, if you will, is when I'm scrolling through the old

Instagram feeds, whenever I see an ad of a product or something that's being advertised that I like,

I save them.

Now, inevitably, I now have literally like hundreds and hundreds of different products that I have saved that at some point I've said to myself,

ooh, that looks amazing.

I would love one of those.

And we're talking about all kinds of different things.

We're talking about clothing kinds of different things we're talking about clothing

tech gadgets events planners clothing there's so many things in fact i'm scrolling through it right

now and i'm like an oh i really do like those and i would love to pick one of those up but bottom

line is that of all these hundreds and hundreds of ads, of things that I have

seen that at some point I've said, yes, I want to buy with them, I've only ever bought one.

Why?

Why?

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