#152 The Longevity Economy, Joseph Coughlin, PhD

The Not Old - Better Show

Paul Vogelzang

History, Fitness, Film, Health, Aging, Employment, Fashion, Career, Technology, Seniors, Society & Culture, Music, Health & Fitness

5 • 1.8K Ratings

🗓️ 19 January 2018

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

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Summary

The Longevity Economy, Joseph Coughlin, PhD

The Not Old Better Show, Interview Series

Joseph F. Coughlin, PhD is founder and Director of the Massachusetts Institute of Technology AgeLab. He teaches in MIT's Department of Urban Studies & Planning and the Sloan School's Advanced Management Program. Coughlin conducts research, speaks and consults on the impact of global demographic change and technology trends on consumer behavior, business innovation & public policy. He produces the online publication Disruptive Demographics. He is the author of The Longevity Economy: Inside the World's Fastest Growing, Most Misunderstood Market, and is our guest today, via Skype, on The Not Old Better Show.

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Transcript

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0:00.0	Welcome to the Not Old Better Show.
0:05.0	As part of our Art of Living Interviews series,
0:09.0	our guest today on the Not Old Better Show is Dr. Joseph Coglin.
0:12.0	Dr. C Coughlin.
0:12.9	Dr. Coughlin has written a new book entitled,
0:15.8	The Longevity Economy,
0:17.6	Unlocking the World's Fastest Growing
0:19.8	Most Misunderstood Market.
0:22.4	Dr. Coughlin has been busting myths about aging
0:25.6	using groundbreaking research for over two decades.
0:29.4	Dr. Coglin looks into what those of us in the not old better audience actually want, what a concept,
0:36.5	and not what conventional wisdom suggests we need.
0:40.8	In the longevity economy, Dr. Coglin describes the gap between myth and reality
0:46.2	and shows all of us, including businesses, boomers, and millennials, etc.
0:52.1	How to bridge it?
0:53.0	You know, I think one of the great myths that business continues to buy into at their own peril
0:58.8	and show we say loss of market share and loss of experience for those of us over 50 is that older
1:04.8	adults don't like new things that we are stuck in a rut that we adopted and
1:10.7	adapted things that we like when we're 18 to 35 and apparently we just stay that way for the next 40 50 60 plus years
1:18.0	and they just don't get it and yet what's kind of funny about that is ask the American car industry
1:25.1	whether or not baby boomers stay with the brands that they loved when they were
1:29.3	young. Well, there's a reason why the Japanese manufacturers are doing far better than they were in the 1970s.
	...

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