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Cubicle to CEO

152. Retiring My Main Offer & How I Made $132,635 in Q2 2022 (Income Report)

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0580 Ratings

🗓️ 25 July 2022

⏱️ 7 minutes

🧾️ Download transcript

Summary

This is a free preview of ⁠Revenue Report Files⁠: an audio archive of five years of Cubicle to CEO’s quarterly revenue reports, from 2020 through 2024. Each episode breaks down our company’s profit and loss numbers, along with the context, decisions, and lessons from that quarter. Full episodes can be found at ⁠cubicletoceo.co/revenuereport⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

The following teaser is pulled from Revenue Report files, an audio archive of five years of Cubicle to CEO's quarterly revenue reports from 2020 through 2024. Each episode breaks down our company's profit and loss numbers, along with the context, decisions, and lessons from that quarter. Full episodes can be found at cubicle to CEO.co slash revenue report.

0:29.3

Hey everyone, welcome back to the show.

0:33.6

We are here today to record my quarter to income report.

0:43.6

This is a look at how I made $132,635 in my business over the last 90 days. So this covers all of the financial activity, the revenue, the expenses, and the profit that my business made

0:49.0

over the months of April, May, and June 2022. So like I mentioned, in quarter two, we made $132,635. That is our high-level

1:01.1

gross revenue, total sales that came in through the business through all of our different

1:06.4

income streams. Now, when we break that down further, the expenses during those 90 days, I'm just going to

1:13.8

start right with the numbers. The expenses were $87,89, and then the profit was about 30%, so $44,700 and some odd

1:27.1

in profit. The gross revenue, the 132,000 or so, is pretty on

1:33.9

par with what I was expecting in quarter two simply because we're in a season of building.

1:40.2

And I've been talking about this a lot, right? I talked about it in the quarter one income report

1:44.9

extensively. I talked about it at the end of last year when I was recording the quarter for

1:49.3

2021 income report. We are just in a season of building and investing. And it's not really a season

1:56.5

of scale for us right now because we have to build a lot of new foundations in order to get there.

2:02.7

So if you have been following us for years, then you saw our business went through a hyper

2:08.1

growth in 2020. And then in 2021, our business still continue to grow from a top line revenue

2:16.9

perspective. But towards the end of 2021,

2:20.1

and certainly for the past six months in 2022, or I should say the first six months, the first half

2:25.8

the year in 2022, we have been steady in that growth mode and really just holding steady. So we're

2:33.0

not in a season right now where we're trying

2:35.5

to hyper-scale revenue because we're having to build back-end infrastructure. As far as ad spend,

2:43.7

that would probably be our second largest expense. And ad spend actually hasn't increased that

...

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