152. Ben Weiss | Why should you unbelieve?
The Hard Way With Joe De Sena
Spartan Races
4.8 • 874 Ratings
🗓️ 18 July 2017
⏱️ 26 minutes
🧾️ Download transcript
Summary
The founder of Bar beverage has 5 tenets for success: be audacious, authentic, tenacious, obsessive and inspire others to be great. No wonder he built a company that just sold for 1.8 billion. A company that uses the civet to represent the highest achieving employees, has to be a little different. Bai has bucked many beverage company trends and has been incredibly successful. See the quirky company tour in this week's episode, the secret Bag basement, and hear how he built the company and drives innovation.
Lessons:
1. You can't fail by working hard.
2. If you're able to unbelieve, life can be unbelievable.
3. To be successful with your product you need to be able to read and tap into the zeitgeist. Be nimble.
Link:
UNBELIEVE – http://www.drinkbai.com/unbelieve
The Unbelievers Trailer https://youtu.be/-Y9CHW3Aqvg
CREDITS Producer – Marion Abrams, Madmotion, llc. Hosts: Joe De Sena with Johnny Waite, Sefra Alexandra, Col. Tim Nye, & Dr. Delle with guest Chris Irving Synopsis – Matt Baatz © 2017 Spartan
Transcript
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| 0:00.0 | Hey guys check out this podcast my buddy Ben Weiss buy beverages some things have changed |
| 0:06.1 | Google it if you can he recently left the company after selling it for 1.7 billion |
| 0:10.9 | dollars so who knows maybe he's on an island somewhere you're going to love this |
| 0:13.2 | podcast check it out. |
| 0:14.2 | Welcome to Spartan Up podcast here we are in Pittsfield Johnny Waite, |
| 0:18.0 | Sefra, Tim Nye, Jodacena, Marion and this one is with Ben Weiss and Ben is the CEO of Bye and a fan |
| 0:27.5 | founder sorry and the founder and the founder and the founder and |
| 0:30.2 | by is a drink company that just sold for 1.7 billion dollars. |
| 0:36.4 | Congratulations. |
| 0:37.4 | That's with a B. |
| 0:38.4 | And if you want to find out what it takes me that successful, this is your guy. |
| 0:41.6 | I mean this, he just owns this, |
| 0:44.6 | crushes this. |
| 0:45.6 | We are here for Spartan Up Podcast at Bye |
| 0:50.9 | with the CEO and founder oddly enough look behind him. |
| 0:55.0 | Oh, hold on. |
| 0:56.0 | He has his own kettle bell. |
| 0:58.0 | There you go. |
| 0:59.0 | And just like me, just like me, his meal of choice is celery. |
| 1:04.7 | Celery and buy, it's all you need. |
| 1:06.6 | Well, Joe, welcome. |
| 1:08.2 | And he's from Staten Island. |
... |
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