151 Why search marketing needs to be part of your strategy with Claire Taylor
Making Money Online with Lisa Johnson
Lisa Johnson
5.0 • 567 Ratings
🗓️ 22 April 2024
⏱️ 23 minutes
🧾️ Download transcript
Summary
Search Marketing, often referred to as SEO, can be tricky to use effectively in your business. However, with the right approach and persistence it can provide your business with leads for years to come.
Today's guest, Claire Taylor, is a Digital marketing and SEO Strategist who has mastered the process of optimising her client's websites to be found by their customers online. In today's episode she shares some examples of how effective SEO can be in generating leads for your business, as well as also sharing her personal health story about her autoimmune condition.
What You'll Learn In This Episode
- How the role of SEO in business has changed in recent years and how this can be used to your advantage.
- Strategies to improve your SEO strategy for your business by using niching and specific search terms.
- Which tools can be used to start analysing your website traffic and optimising your website now.
- The differences between using social media advertising and SEO in your business.
- Real examples of the results that can be achieved by applying Search Marketing the right way.
Resources:
- Find out more about Samantha Lubanzu https://samanthalubanzu.kartra.com/page/LinkedInBook-Waitlist
- Find all of Claire's services at https://www.claire-taylor.co.uk/
- Visit the website https://thatstrategyco.com/
- Join my mailing list - https://go.lisajohnson.com/mailinglist
- Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/
- Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist
- Join the discussion at www.facebook.com/groups/thatstrategygroup/
- Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist
- Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist
Transcript
Click on a timestamp to play from that location
| 0:00.0 | You're listening to Making Money Online with Lisa Johnson, the podcast that tells you what it really |
| 0:09.2 | takes to build a business and the simple steps to get you there. I'm determined to share with you |
| 0:13.9 | the reality of easy, simple business marketing tips to make passive income so that you can |
| 0:19.2 | start making money online. |
| 0:27.9 | This episode is sponsored by Samantha Labanzum, who is a multi-award-winning diversity and inclusion strategist and coach and my really good friend and client. Are you ready to take |
| 0:32.5 | your LinkedIn game to the next level? We'll get ready to join the waitlist for Samantha's |
| 0:36.8 | highly anticipated book |
| 0:38.1 | on profitable and inclusive strategies for LinkedIn success out on May 1st. This book is packed |
| 0:44.3 | with insights, tips and actionable advice that will elevate your professional and business |
| 0:48.4 | presence on the world's premier professional networking platform. But wait, there's more. When you |
| 0:54.0 | join the waitlist and grab |
| 0:55.2 | your copy of the book, you'll also receive access to her hugely popular LinkedIn Master's |
| 1:00.1 | Masterclass, valued at over £547 for only £47. That's right, a comprehensive guide to mastering |
| 1:08.0 | the art of LinkedIn, only £47 with your book purchase. |
| 1:12.0 | Unlock the secrets to building a profitable and inclusive LinkedIn presence. |
| 1:15.5 | Join the waitlist now and be among the first to access this invaluable resource. |
| 1:19.7 | Don't miss out on the opportunity to supercharge your LinkedIn journey. |
| 1:23.5 | Visit the link now in the show notes to join the waitlist today. |
| 1:27.2 | Elevate your LinkedIn game, make meaningful connections, |
| 1:29.5 | and achieve new heights of profitable and inclusive success |
| 1:32.6 | with Samantha Labanzu's upcoming book. |
| 1:36.1 | Hello and welcome to this week's podcast. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Lisa Johnson, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Lisa Johnson and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.