Michael, hello. How's things?

Oh, very good.

Excellent.

Top the morning to you, except it's not the morning there.

No, it's afternoon here.

Casey, I want to make a recommendation for you.

And for our listeners, for a YouTube channel that I've been enjoying,

you're familiar with Jack Black, right?

Of course.

So he started a YouTube channel not too long ago called Jablinsky Games.

And when he like showed it off the first time, he clearly showed that he understood YouTube gaming culture he was making lots of references to

different video game creators and memes in the video game kind of creation community and

stuff like that and he was like oh it's going to be a gaming channel a new episode every

Friday and since then the channel was launched and it's been out for a while and it's doing

like incredibly. He has like 4 million subscribers. He gets like 3 to 7 million views per video.

And this is one of those scenarios where like he is a celebrity on YouTube, but he's doing it way more like a YouTuber. So he does have people

helping him. He has, uh, I think he has his kids help him a little bit with the videos and his

kids are in it a bunch. And he also has, I think, some people helping him shoot and edit. But a lot of

the footage is taken by him, like holding a phone and stuff like that.

It's like, so like it has that authenticity to it.

That vlogging kind of used to feel like before it ended up being something kind of a bit more like what Will Smith does where he has like a camera crew follow him around.

Then it's a bit more like.

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