150: Elevating To New Heights Through PR with Heather Burgett
Your First Thousand Clients with Mitch Russo
Mitch Russo
5.0 • 104 Ratings
🗓️ 13 July 2019
⏱️ 35 minutes
🧾️ Download transcript
Summary
Behind a great person is an even greater one who has the power to bring others to new heights. PR expert Heather Burgett of PR Stars is someone who has worked with and touched so many people that we all seem to know - from Steven Spielberg and Ed McMahon to Madonna and Federico Fellini. She has mastered the art of elevation, and in this episode, Mitch Russo brings her in to speak about her stories and how she takes others to new heights through PR. Diving deeper into the parts of PR, Heather gives a little master class on what a press tour and a press kit are and when you will need them. Join Heather in this discussion and learn not only the ins and outs of PR but the important lessons she got along the way. Love the show? Subscribe, rate, review, and share! Here’s How » Join Your First Thousand Clients Community today: mitchrusso.com Mitch Russo LinkedIn
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Transcript
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| 0:00.0 | If you're a business owner, you don't need us to tell you running a business is tough. |
| 0:03.8 | Don't let quickbooks and spreadsheets slow you down anymore. |
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| 0:12.4 | NetSuite gives you the visibility |
| 0:14.2 | and control over your financials, HR inventory, e-commerce, and more. |
| 0:18.6 | Join the over 21,000 companies using NetSuite right now. Schedule your free product tour right now at |
| 0:24.8 | NetSuite.com slash C-suite., Mitch Russo. Thank you for tuning in today. We create businesses |
| 0:46.3 | that serve others as our highest priority. We are entrepreneurs, small business |
| 0:51.0 | owners, local business owners coming together to learn from one |
| 0:54.8 | another and today will be no different. And if you're one of the above take a moment to |
| 0:59.1 | explore the wealth of information, wisdom, and insights in our past episodes. |
| 1:03.8 | And thank you for your comments and guest suggestions. |
| 1:06.8 | Please keep them coming. |
| 1:08.6 | Today's guest is someone who has mastered the art of elevation. She uses her superpowers to elevate |
| 1:14.7 | others in the eyes of the world, bringing them literal fame and sometimes fortune. |
| 1:20.0 | To give you an example of the magic she's performed, think about this. |
| 1:24.0 | Who gets to walk Stephen Spielberg down the red carpet at a blockbuster opening? |
| 1:30.0 | Who helps Madonna personally with a problem that only she could solve? |
| 1:35.0 | Who do you think would be trusted to accompany Ed McMahon on a 16 city tour? |
| 1:41.0 | Of everyone in the world, who would the Beverly Hills Film Festival trust |
| 1:46.5 | to handle their PR for 10 years running, landing the Oscar-winning Italian director Federico Fellini, |
| 1:54.0 | first LA Times film review in 25 years. |
... |
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