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Disruptors

15 Ways to Create Great Content, Build a Vast Audience & Sell Way More [Business, mindset, entrepreneur, disruptors]

Disruptors

Rob Moore

Careers, How To, Business, Self-improvement, Society & Culture, Marketing, Investing, Education, Entrepreneurship

4.81.4K Ratings

🗓️ 30 November 2018

⏱️ 21 minutes

🧾️ Download transcript

Summary

A lot of people struggle with content, concepts and what to put out there on social media to grow their influence. In today’s episode, Rob shares with you 15 practical and specific content creation tips to build a great and vast audience, get your content out, build rapport and see raving followers and fans begin buying your stuff. Building your brand, educating your audience and creating content is easier than it’s ever been. You give your customers, clients, followers and fans informational content that serves them and educates them and then when you want to sell something you don't have to sell, because you get this economical trickle-down effect. You're creating a mind space, a message and a rapport when you're generating content. Get more of these messages out there so that you don't have to sell hard. Tune in to the next episode of The Disruptive Entrepreneur to hear Part 2. And get the practical advice on how to build your brand and get your content out there. KEY TAKEAWAYS 15 Specific Content Creation Tips This is what I did, this is what I learned. Teach people what you've learnt and the benefit of it. People follow you because they want to learn, be motivated and be challenged. SBO (Story, Bridge, Offer) - Tell your audience a story and learn them to the logical decision of buying your product. Rant - People will stand up and listen. Do this occasionally for things that you're passionate about and things that you stand for. Newsjacking - Jumping on the back of headline news and leveraging the energy of something happening now in the news. Surprise - The element of surprise and offering a new way of looking at something. SEO keyword articles - If you want to guarantee what you're creating content around is being talked about then used Google to see what the most popular search terms are. Behind the scenes - Offer your fans a behind the scenes tour of your business and your home and what you can learn from it too. Pains your audience feel - If you tune in and engage with your community members you will see the same pains over and over and then you can create solutions and content around their pains. Motivational posts (beware) - People do like and want motivational posts, they want that hit of motivation to get them going. The reverse of what everyone's tired of Your analytics and why to put more of that content out there Mistakes you made The 5,7 & 9 ways to do something Case studies & Interviews Your takes and analysis of other people's content BEST MOMENTS “How do I educate my audience? how do I do content marketing and build my brand?” “Getting content out there doesn't take as long as you think. You need to increase the volume of content you're getting out there.” "Talent is not born, it is created and learned through the 10,000-hour rule." [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Transcript

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0:00.0

Welcome to the disruptive entrepreneur podcast.

0:05.0

What does the word disruptive mean to you?

0:07.0

It means going beyond the ordinary, going beyond the status quo.

0:10.0

Not thinking in the conventional way, not just sort of following the herd

0:13.8

disruptive means taking things up you know

0:16.2

Disruptive entrepreneur is somebody who sees the problem and embraces the problem with a new way

0:21.8

Shake up an awakening.

0:23.0

Quality will take care of itself

0:25.0

and you'll go for being disruptive but also profitable.

0:28.0

When you use your reservoir of talent,

0:30.0

when you love what you do, then you disrupt.

0:32.0

Mix it up, change it up and dominate and now your

0:35.0

host eight times best-selling author and double world record holder

0:39.5

Rob Moore.

0:41.5

It's Rob Moore here.

0:43.0

Now, a lot of people say to me that they struggle

0:47.0

with content and concepts and what to put out on social media.

0:52.0

You know, how do I educate my audience, how do I do this

0:56.1

content marketing, how do I build my brand, and I tell them, well it's easy and I've

1:00.7

done podcast episodes on it. And then they say to me, well, what about some specific practical things to do?

1:07.0

So I don't think anyone's ever done anything like this before.

1:10.0

So I'm going to be the first.

...

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