Hey everyone, welcome back to the GaryVee audio experience. I am your official podcast host,

Dustin Not Justin. On today's episode of the podcast, Gary made a trip to Australia

earlier this month and while on that trip, he did a phone interview with the Australian newspaper

where they discussed a lot about making content and why it's important for your business.

So if you're in a business and you're not making any content, listen to today's podcast and maybe

will change your mind. Enjoy.

Is the GaryVee audio experience?

Yeah, so you know, obviously it's a four or five kind of city tour speaking wise and above

and beyond that, consulting has become a big part of Vayner landscape and there was an opportunity,

you know, for me an opportunity to really maximize my time in the marketplace once I kind of

understood that it would expand over the weekend and go into Auckland when we go into New Zealand.

I tend not to be the kind of person who wants to take the weekend in sightseeing and for me,

business is sport, business is hobby, business is enjoyment and I really enjoy the chapter of my

career of, you know, start up investing and helping businesses grow from whether it's HR or

marketing or operations, three categories I quite enjoy and, you know, there was an opportunity

to kind of put together a program in multiple cities around that consulting infrastructure and

the ability for me to fly in executives from the Vayner universe into the markets and so

just kind of one of those serendipitous, you see an opportunity you counter punch or react to it

and it felt like something I wanted to try out so I'm super excited about it.

Couple of things, one, you know, it starts with content at scale, you know, I believe that the

opportunity in front of everybody right now in society and definitely in the Australian market when

I look at the landscape of Facebook and Twitter and YouTube and LinkedIn and Instagram that most

...