4.6 • 683 Ratings
🗓️ 31 August 2019
⏱️ 21 minutes
🧾️ Download transcript
Marc Aubin is CEO of AppBuddy, creators of GridBuddy and AppBuddy Cloud. We've helped thousands of companies do what is not natively possible in Salesforce and SAP -- easily take data from hard to reach places and put it into consolidated, actionable workspaces. So now instead of having to create business processes from the ground up, admins, developers and even end users can leverage what they already have and quickly evolve their operational processes in response to changing customer needs.
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0:00.0 | launched back in 2009, have two key products. They're scaling nicely. 550 customers right now, |
0:06.9 | CRM kind of workflows integrations, making everything more efficient. Again, 550 customers |
0:10.5 | paying anywhere between five and six figures per year in terms of ACV. Growing between 10 and 100% |
0:15.8 | year over year. They've just raised $3 million in equity, another $1.6 in venture debt from |
0:20.6 | lighter capital. Again, scaling nicely with their team of 30 in remote locations as they look |
0:24.9 | to acquire new customers and optimize for a 12-month payback period. Hello, everyone. My guest |
0:29.5 | today is Mark Aubin. He is the founder of a company called App Buddy, which helps simplify |
0:35.1 | complex CRM processes. All right, Mark, are you ready to take us to the top? |
0:39.7 | Yeah, sure thing. All right. So tell us more about the company. What do you guys focus on? What are you |
0:43.5 | doing? What's your revenue model? Is it a pure SaaS play? Yeah, it is a pure SaaS play. So basically |
0:48.4 | what we do is we help people manage a lot of data and enterprise systems where it's very difficult to do |
0:53.1 | today. So we've kind of taken reporting and data management, |
0:56.0 | merged into one thing, one single user experience, |
1:00.0 | where people can edit very complex use cases off on one screen. |
1:05.0 | So we are a SaaS model where per user per month, we typically do annual contracts, |
1:09.0 | and we have a good swath of enterprise |
1:11.2 | customers that work with us as well as small and mid-market customers. |
1:14.6 | It sounds like you have obviously many different cohorts of customers here. If I forced |
1:18.1 | you though into an average, what would you say kind of the average ACV is across one of your customers? |
1:21.9 | I prefer to kind of keep numbers not necessarily. I wouldn't really want to say anything about |
1:29.5 | numbers specifically, but we've got a pretty good average ACB. It's been doubling a year over |
1:34.6 | year for the enterprise segment. Yeah, Mark, sorry, just give me like a round. I'm trying to |
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