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Optimal Living Daily - Personal Development and Self-Improvement

1490: Peak-End Rule: Why You Make Terrible Life Choices by Nir Eyal & Lakshmi Mani with Nir And Far on Memories

Optimal Living Daily - Personal Development and Self-Improvement

Optimal Living Daily LLC

Mental Health, Health & Fitness, Self-improvement, Education

4.63.2K Ratings

🗓️ 9 January 2020

⏱️ 11 minutes

🧾️ Download transcript

Summary

Nir Eyal & Lakshmi Mani share why you make terrible life choices. Episode 1490: Peak-End Rule: Why You Make Terrible Life Choices by Nir Eyal & Lakshmi Mani with Nir And Far on Memories Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn). Nir attended The Stanford Graduate School of Business and Emory University. The original post is located here: https://www.nirandfar.com/2018/04/peak-end-rule.html Visit Me Online at OLDPodcast.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Now I want to tell you about a podcast that can help you sleep, created by a dad who couldn't

0:04.3

find any sounds that would play long enough to last through a whole night of his baby sleeping.

0:09.1

12-Hour Sound Machines has episodes that mask outside noises, promote deep restful sleep

0:14.6

for yourself and for your baby, and that helps slow down your brain, reducing anxiety,

0:19.2

and aid in thoughtful meditation. Join the millions of listeners that tune in every week

0:23.8

to zone out the increasingly busy, distracting world around them. Just search for 12-Hour Sound

0:29.5

Machines wherever you get your podcasts. This is Optimal Living Daily episode 1490,

0:36.0

Peak End Rule, why you make terrible life choices by near-ay-all and Luxembourg with nearandfar.com,

0:43.5

and I'm Justin Malik, the guy who's been reading articles and book excerpts, essays,

0:47.2

sometimes stories, everyday including holidays for over four years. If you enjoy the show,

0:52.1

sharing it with someone and getting them to subscribe would be greatly appreciated,

0:56.0

that goes a really long way to keep this all going. Today's post might sound familiar,

1:00.5

the why you make terrible life choices part. There was an article I shared back in

1:04.9

October with a similar title from the same author, and that's because he has a series covering

1:10.1

biases, an interesting topic, so with that let's hear another part of the series and start optimizing

1:15.6

your life. Peak End Rule, why you make terrible life choices by near-ay-all and Luxembourg

1:25.8

with nearandfar.com. His New Year's Eve, there I am on the dance floor,

1:31.5

it's teaming with people and there's hardly space to breathe, loud thumping music pierces my

1:36.2

year drums and I have no idea where my friends are. Then the guy next to me takes a misstep,

1:41.2

spills an entire cup of beer down my shoulder. My gasp as the cold brew winds its way down my back,

1:47.9

but he's too drunk and the music is too loud for him to notice. Is this supposed to be fun?

1:53.2

What am I doing here? I hail a ride to get out of there. At home after ringing out my shirt and

...

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