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In the world of sales, you either sink, swim or break through to the next level.

My name is Colin Mitchell and this is sales transformation. A new kind of

sales show designed to bring you through the epic life-changing moments of

elite sellers so you can experience your own sales transformation.

What is happening? Welcome to another episode of sales transformation and

today, as always, I've got a fantastic guest for you. I've got Carson, Heady,

he's author, he's a sales director over at Microsoft and

if you've been listening since the sales hustle days, which weren't that long ago,

you may have heard him on the show before but today it's a little bit of a

...