Hey there, I'm Marie Forlejo and for the last 20 years I've helped millions of people

transform their businesses and lives.

If you're ready to make the difference you were born to make, get ready because this is the Marie

Forelio podcast.

Now if you've ever wondered, gosh, I have all this knowledge that the world really needs, but how do I convince people to pay me for it?

This episode is for you.

This question comes from Lauren, who wrote to us on Facebook and asked,

How do I turn my sustainable food knowledge, which the world needs,

into a full-time livelihood?

I'm not thinking of an individual coaching business. I believe it would be more useful

for institutions like schools, hospitals, and jails, and businesses like restaurants or hotels.

How do I convince them to pay me for my insight and advice?

Lauren, this is a fantastic question and I love the topic of food sustainability because

I'm sure you know this one-third of all food

produce worldwide gets lost or wasted. That is an insane amount of waste,

especially when there are hundreds of millions of people who go hungry every single

day. However, here's the truth, Lauren. Nobody wants to pay you for your knowledge.

Oh, damn!

Hold up everybody. Nobody wants to pay for my knowledge either. This is actually true

for all of us and here's what I mean. One big mistake that new entrepreneurs make is they focus on how can I get people to pay me money for my skills, my gifts, my products, etc.

Rather than focusing on how can I give people a solution to a problem they already have.

The former approach is you focused. It's all about what can you get from others, which is not the approach I suggest

...