Why would someone buy your product?

I want you to reflect on that question as well.

Why would someone buy your product?

If I ask you, why should someone buy your product and you can't very clearly and confidently answer that question?

I think you need to go back to the drawing board and figure out your why.

I guess that's what's more

important is why would a customer choose your product over the competition what's up guys

you're listening to another episode of sellingelling on Amazon with Andy Isome.

People won't buy without a why. That's what we're going to talk about in this episode today.

I was actually reading the book, Copywriting Secrets by Jim Edwards recently.

And he made this quote and it really stuck out to me. And the book is more about

copyrighting, like writing to get sales for any type of product really. But it really stood out to

me for Amazon businesses as well, thinking about your brands and the products that you're

trying to sell. People will not buy without a why. So let's talk about in this

episode a few concepts and a few ideas so that you can try to hone in on the why people are going

to buy your product. I work with a lot of students. Like you guys have heard me say on the podcast,

I have a coaching program. I've

coached dozens of students now over the past couple years. And I always currently have, you know,

a few dozen students. I think I have over 30 students right now actively in my coaching program.

And one of the questions that I like to ask everyone, every single one of my students,

at some point in this journey

of building their Amazon business is the question, why would someone buy your product?

...